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HBO Joins iTunes with Two-tier Pricing
Tuesday, May 13th, 2008 at 9:35 AM - by
HBO made its first appearance at the iTunes Store on Tuesday, but instead of offering all of its programming for US$1.99 per episode, some shows will be priced at $2.99 each. Sex and the City, The Wire, and Flight of the Conchords can be purchased at the traditional $1.99 price, while The Sopranos, Deadwood, and Rome will all cost a dollar more.
HBO comes to iTunes
Multi-level pricing is new to U.S. iTunes Store and could be a sign of things to come. Should the new pricing scheme prove successful, Apple may find that other content providers start asking for similar deals.
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