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You're viewing an article in iPO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site: HBO Joins iTunes with Two-tier Pricing
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HBO Joins iTunes with Two-tier Pricing
Tuesday, May 13th, 2008 at 9:35 AM - by
HBO made its first appearance at the iTunes Store on Tuesday, but instead of offering all of its programming for US$1.99 per episode, some shows will be priced at $2.99 each. Sex and the City, The Wire, and Flight of the Conchords can be purchased at the traditional $1.99 price, while The Sopranos, Deadwood, and Rome will all cost a dollar more.
 HBO comes to iTunes |
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Multi-level pricing is new to U.S. iTunes Store and could be a sign of things to come. Should the new pricing scheme prove successful, Apple may find that other content providers start asking for similar deals.
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