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Report: BlackBerry Holds Huge Attraction for Enterprise

Thursday, June 5th, 2008 at 1:30 PM - by

In the enterprise, an astonishing 82 percent of corporate respondents planning to buy smartphones in Q3 will buy a BlackBerry, according to a report released by ChangeWave research on Thursday. That's compared to just 13 percent for the iPhone. Palm is fading.

"Defying an otherwise weak IT spending environment, Research In Motion is continuing to blow away the competition -- expanding on its already vast share of the corporate smart phone market," Paul Carton wrote.


ChangeWave Research Report

ChangeWave queried 2,049 people who are involved with IT spending in their organizations. In addition, the report noted that the percentage of respondents who favor the BlackBerry is steadily rising, up five points from the 77 percent in February 2007.

While Apple's iPhone is climbing on this scale, now at 13 percent, it's rising more slowly -- up only 2 percentage points from February 2007 to May 2008. Palm continues its steady decline and is now at 8 percent on this scale.

The report also looked at the softness in IT spending, but noted that the future looks good for RIM. "Research In Motion's success in the smartphone market, however, remains one extraordinary bright spot in the IT economy. The BlackBerry smartphone maker appears likely to enjoy one of its best quarters ever," the report concluded.

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Tiger said:

member since 17 Jun 2003 with 1018 posts, unranked, send him a message or view his profile

Thu Jun 05, 2008 1:55 pm

RIM's biggest problem is quality control. When you go through four Blackberries in under 2 years because the things fall apart, it ain't good.

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kbohnert said:

member since 21 Oct 2004 with 5 posts, unranked, send him a message or view his profile

Thu Jun 05, 2008 2:20 pm

Doesn't leave much room for others (WindowsMobile). So May 2008 percentages add up to 103% ?????

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vasic said:

member since 09 Aug 2005 with 279 posts, unranked, send him a message or view his profile

Thu Jun 05, 2008 3:47 pm

The news is inconsequential. We all know how corporate buying is done. Let's revisit these numbers three months from now. I will be really surprised if there isn't a major shift away from BB and over to Apple.

Support for Exchange is all Apple needs to get their device in.

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A guest said: (hide)

Thu Jun 05, 2008 4:38 pm

vasic wrote:
The news is inconsequential. We all know how corporate buying is done. Let's revisit these numbers three months from now. I will be really surprised if there isn't a major shift away from BB and over to Apple.

Support for Exchange is all Apple needs to get their device in.

You obviously don't understand corporate buying and strategies. In your logic, since Mail/iCal and Address Book started supporting Exchange, there should have been a major shift towards Macs from PC's in the corporate world. There's no evidence to support that.

The iPhone will make it into corporations, just not at the rate you indicate. Corp's buy mobile devices based on integration and control and TCO. WinMo devices have done ActiveSync for years and yet they still can't push RIM from their dominant place. Why? ActiveSync is a far inferior product compared to the Blackberry Enterprise Server. Nothing Apple/MS have shown so far shows the ability to manage the device from the corporate network. This is something that RIM has been doing quite well for years. Allowing for lower TCO by being able to manage devices in the field. Also nothing matches the security credentials of the Blackberry handheld. WinMo is finally catching up with FIPS capability, but where security and control are paramount Blackberry is clearly the front runner here.

Ultimately I think until 2.0 is finally released, I'll reserve my judgement. I should also disclaim that even though I push Blackberry deployment to my customers, I'll be in line at an Apple store for the next iPhone when it comes out. Hopefully Monday!

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Intruder said:

member since 07 Jul 2004 with 3149 posts, TMO Mac Specialist, send him a message or view his profile

Thu Jun 05, 2008 11:35 pm

I think guest is correct. Another thing that must be overcome is the "anything but Apple" inertia in IT. With the latest missteps by MS, it is becoming more difficult for IT to ignore alternatives, but most are fighting it tooth and nail until they just can't make the "stick with Microsoft" case work any longer. Same goes with the Blackberry. Unless RIM really does something stupid, momentum is on their side. Only real hope for Apple is TCO for not having to purchase BES.

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ipaqrat said:

member since 14 Jan 2005 with 44 posts, unranked, send him a message or view his profile

Fri Jun 06, 2008 5:56 am

Mixed bag of opinions here. I manage hundreds of BB's at the moment, hundreds more to come, totaling nearly a thousand.

Due to security problems (real hacking and theft of data and devices), we disable most cool services on a BB. Plus, the BES upgrades are buggy. BlackBerry has laurels, but needs to shape up to fend of Apple. Because RIM isn't doing anything new, they just got to the venue first. And how they got there is legally questionable anyway.

I don't even want to talk about Windows- If we ever considered deploying them, I would quit my job and write an expose on waste fraud and abuse

People WANT to LOVE Apple. But let's face it, AT&T must have apple over a barrel to consume cell minutes whenever possible. Does anyone here really thing Apple is too stupid to get Safari on a iPhone to cache a web page properly? To re-download mail attachments all the time? Bullshit. What are the odds Apple agreed to do that to help AT&T increase minute consumption to balance all the free data.

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