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Ted Landau's User Friendly View - The New iPhone: A Personal Q & A

After having had time to reflect on all that was announced at the WWDC Keynote (watch it here), a number of questions lingered for me. I present them here (with my best attempt at the answers). I don't mean to suggest that these form a comprehensive FAQ about the iPhone 3G and 2.0 software, but they are the ones that most interested me.

Is the iPhone 3G, selling for as low as $199, really cheaper than the original iPhone?

Not really. The cost of a data plan is now $30/month instead of $20/month. This means that, by the end of 2 years, a new iPhone costs $240 more than the existing model -- more than eradicating the $200 you saved when you bought it.

Of course, Apple and AT&T could have raised the data plan by $10 without also dropping the price of the phone itself. Looked at from this perspective, you do save money.

On a related front, the reduced price of the iPhone comes with a new constraint: you must activate the iPhone at the time you purchase it. No longer will you have the convenience of buying an iPhone in a store and activating it at home. This also means you won't be able to buy an iPhone from the online Apple Store.

Too bad. I very much liked the convenience of "in home" activation.

As a side effect, this policy change considerably raises the cost for those who want to buy an iPhone only to unlock it and use it with another carrier (a procedure that Apple officially frowns upon).

What's so great about the iPhone 2.0 software? There don't seem to be that many new features.

True, if you just casually look over the list of new features, there isn't much to get excited about. A scientific calculator, parental controls, bulk delete? These are not features that will send people flocking to buy an iPhone.

On top of that, there were several features that many people hoped to see in the new iPhone that showed up MIA instead. There's no sign of of cut-and-paste; no voice-activated dialing; no ability to connect the iPhone to a Mac via Bluetooth. And more.

Still, my contention is that iPhone 2.0 is a momentous leap forward. Why? Because of the App Store.

The availability of third-party software changes the iPhone from a great mobile phone/PDA/iPod into a true computing platform. The limits of what the iPhone can do are now determined much more by the imagination of iPhone developers than by Apple's prior restrictions. Again, watch the demos in the Keynote to see what I mean.

I especially expect games on the iPhone to be hugely popular, outpacing the popularity of games on the Mac itself.

The enterprise features may also prove to be big, pushing sales of iPhones into the workplace and competing with the Blackberry. However, given that I don't work in such an environment, it doesn't hold personal importance for me.

Does the App Store mean that there will no longer be a need to jailbreak an iPhone?

The jury is still out here. The final answer won't be known until we see what sorts of applications Apple blocks from the App Store. For example, the single biggest "jailbreak" use I make of my iPhone is to mount it on my Mac as a shared drive. Will Apple allow software in the App Store that can do this and other similar "hacking" activities? If yes, the push to jailbreak an iPhone will be eliminated for all but a very small minority of iPhone users. Otherwise, jailbroken iPhones will remain as popular as they are now.

Assuming that jailbreaking remains desirable, how soon will we be able to jailbreak an iPhone running 2.0 software?

From things that I have read, I expect a successful jailbreak to be possible within days of the release of the new software. But we won't know for sure until the 2.0 software is released in July.

What about the new hardware features in the iPhone 3G? Do they really represent a big change from the old iPhone?

Yes. The single biggest annoyance about the existing iPhone, at least for me, was the slow loading of Web pages via EDGE. The 3G iPhone will make a world of difference here.

The addition of GPS is another boon. I was debating getting a Garmin nuvi. While the Garmin device still has some advantages over an iPhone, such as spoken directions, it's not enough to make me want to get the nuvi. I'll be satisfied with the iPhone.

In fact, it is already confirmed that TomTom has an iPhone version of its navigation software in the works. Expect Garmin to follow. It will be interesting to see how (or if) stand-alone GPS products can compete, as the iPhone 3G begins to penetrate the market.

Will we ever see video out on the iPhone?

Personally, I am getting really tired of seeing these iPhone demonstrations at each Apple event, with the iPhone display shown on a large screen -- and yet not be able to do this myself.

When I give talks at Macworld Expo and user groups, I would love to be able to do the same thing that all the people at the WWDC Keynote were so easily able to do. Unfortunately, there's still no word from Apple as to when, or if, this option will be offered to the masses.

Will Mobileme be a success?

Probably not a big one at first. At $99/year, it is still expensive as such services go. But it is a definite improvement from .mac. And I expect the new service to be more successful than its predecessor.

I am particularly impressed with Mobileme's Web 2.0 applications (take the Guided Tour here to see what I mean). These Web apps make about as strong a case as I have yet seen for giving up on desktop applications in favor of Web-based software.

The ability to share a large file, simply by storing it on your iDisk and automatically emailing a link, is another feature that I am sure I will be using quite often.

It is not entirely clear to me yet whether applications such as Microsoft's Entourage will directly work with Mobileme, or whether they will only have indirect access via exporting data to iCal and Address Book (as Entourage now does). Personally, if it is the latter, this should be enough to get me to drop Entourage and shift to Apple's apps, if only to get the easy push capabilities included as part of Mobileme.

What about .mac features not included with Mobileme? Are they gone?

What about iCards for example? They appear to be gone, but that was not officially confirmed. {It's now confirmed; see my added comment below.}

Similarly, will existing .mac Web galleries be automatically converted to Mobileme galleries? Probably, but that was not clearly stated either.

Will you eventually have to shift from your old .mac to your new .me email address? Probably at some point, but not right away.

Overall, Steve made mention in the Keynote about preserving existing .mac content and features. However, it was all rather vague.

The cheapest iPod touch is $299. You can now get an iPhone 3G for $199. Will this force a dramatic drop in the price of the iPod touch?

Not necessarily. If you purchase an iPhone 3G, you now are forced to sign a 2 year activation contract before you even leave the store. In the end, this keeps the iPhone as more expensive than an iPod touch. Still, I wouldn't be surprised to see a $100 drop in the price of all touch models. Doing this, however, could have a domino effect on the prices of the nano and classic iPods. Apple has a somewhat tricky juggling act to pull off here. It will be interesting to see how it manages the task.

In any case, I predict a big boost in sales of the touch, along with the iPhone itself. With the arrival of the App Store, the iPod touch becomes a much better value compared to the other iPod models. The touch becomes a full-featured computer in your pocket, rather than an iPod with Wi-Fi capabilities.

How do services such as Loopt (as demoed in the Keynote) know where your friends are? Could someone locate me even if I did not want them to know where I was?

Loopt can only find other users who have signed up for the Loopt service and who have a GPS-enabled device. In other words, if you have a collection of friends who all have an iPhone 3G (or similar device) and who all sign up for Loopt and who all agree to be on your "friends" list, you'll be able to find them -- assuming they have their iPhone with them and turned on. Otherwise, no.

Still, I imagine where this could get you into trouble. Imagine a married couple who use Loopt. One spouse could potentially discover that their mate is at a motel when he or she is supposedly at work. Hmmm.

Ted Landau is the founder of MacFixIt, and the author of Take Control of Your iPhone and other Mac help books.


Ted Landau is the founder of MacFixIt, and the author of Take Control of Your iPhone and other Mac help books.

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smokeonit said:

member since 02 Feb 2005 with 25 posts, unranked, send him a message or view his profile

loopt is not only for iphone 3G, gps enabled iphones!, the "old" iphone 2G can do the same, as long as it is in an area with WPS coverage... WPS is a as precise as a-gps as long as there's enough wifi hotspots to make a successful triangulation. the cell tower triangulation, which a-gps relies on to get an initial fix is much less precise!!! cell tower triangulation is 500m-3000m, WPS is 5-50m, depending on wifi density...

i think the iphone 3G will combine gps with a-gps and gps+wps. when used together the iphone 3G can get a position much faster than any other device that relies on a-gps only... WPS + gps is the best solution available right now...

sirf is working with skyhook wireless, the company behind WPS, to integrate WPS into the sirf applications....

i think the new iphone will also use WPS to get a faster and more precise first position fix in the a-gps algorithms...

i hope that the iphone osX 2.0 will add the missing bluetooth stack so we people that keep the iphone 2G can use our external bluetooth GPS with the iphone 2G in conjunction with google maps on the iphone and other apps that can take advantage of this setup, like the tomtom navigation app for the iphone, or location based services like the loopt demo @ WWDC 08...

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A guest said: (hide)

You ask "will existing .mac Web galleries be automatically converted to Mobileme galleries?"

Yes! Here is the text of an e-mail I received from .mac this morning:

Dear .Mac member:

We'd like you to know about some exciting changes to your .Mac service. Read below to see how .Mac gives you new ways to share, more online storage, larger email attachments, and better control over spam in webmail.

You can now easily share photos and movies directly from iPhoto '08 and iMovie '08. Friends and family can see your photo albums in a variety of views. With your permission, they can download photos suitable for 16-by-20-inch prints and contribute photos by browser upload or email. To create a Web Gallery you will need iPhoto '08 version 7.0.1.

10x the storage. To make room for your photos and movies, your .Mac online storage will increase as follows:

Basic memberships will have a total of 10 GB of combined email and file storage.

Family Packs will have a total of 20 GB (10 GB for the master account, 2.5 GB for each sub-account).

If you upgraded to 2 GB, you will have a total of 20 GB of storage; if you upgraded to 4 GB, you will have a total of 30 GB.

You should see the storage increase in your account by August 14th.

Improved iWeb site hosting. Using iWeb '08, you can embed dynamic web widgets like Google Maps, Google AdSense, Web Gallery albums, or HTML snippets in your .Mac site. You'll also find new themes and one-click theme-switching. And if you have your own personal domain, new settings in iWeb '08 let you assign it to your .Mac site.

Larger email attachments. You can now send and receive larger email attachments?up to 20 MB.

Improved webmail spam filtering. .Mac Mail also helps you better manage unwanted email with enhanced junk mail identification and sorting in webmail. To activate this new feature, just turn it on in your webmail preferences?go to www.mac.com, click Mail, and select Preferences in the upper right.

We hope these improvements help you get even more from your .Mac membership. And, as always, thank you for being a .Mac member.

Sincerely,

The .Mac Team

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WetcoastBob said:

member since 17 Aug 2006 with 83 posts, unranked, send him a message or view his profile

Sorry. The above post is mine. The auto-login does not always work.

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tedlandau said:

member since 18 Jul 2005 with 43 posts, unranked, send him a message or view his profile

Guest wrote:
You ask "Will existing .mac Web galleries be automatically converted to Mobileme galleries?" Yes! Here is the text of an e-mail I received from .mac this morning:...

Yup. I just got it today myself. Thanks.

It also points to a useful FAQ on MobileMe that Apple posted here:

http://support.apple.com/kb/HT1932

Among other things, it confirms that iCards are gone.

- Ted

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A guest said: (hide)

Don't expect any GPS TomTom/Garmin - http://gadgets.boingboing.net/2008/06/11/apples-way-or-the-hi.html

"

...Apple iPhone SDK agreement, which states:

Applications may not be designed or marketed for real time route guidance; automatic or autonomous control of vehicles, aircraft, or other mechanical devices; dispatch or fleet management; or emergency or life-saving purposes."

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stuartea said:

member since 08 Aug 2005 with 327 posts, unranked, send him a message or view his profile

http://www.vladstudio.com/cards/ makes for an alternative to iCards, and also has some great desktop pictures.

tedlandau wrote:
Guest wrote:
You ask "Will existing .mac Web galleries be automatically converted to Mobileme galleries?" Yes! Here is the text of an e-mail I received from .mac this morning:...

Yup. I just got it today myself. Thanks.

It also points to a useful FAQ on MobileMe that Apple posted here:

http://support.apple.com/kb/HT1932

Among other things, it confirms that iCards are gone.

- Ted

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gslusher said:

member since 13 Nov 2002 with 2088 posts, unranked, send him a message or view his profile

"Not really. The cost of a data plan is now $30/month instead of $20/month. This means that, by the end of 2 years, a new iPhone costs $240 more than the existing model -- more than eradicating the $200 you saved when you bought it."

One should account for the time value of money--money you spend tomorrow is worth less than the same amount you spend today, assuming positive inflation. The relevant concept is Present Value of an Ordinary Annuity. (It's essentially the inverse of the way mortgage and other loan payments are calculated.) The Present Value depends upon the interest rate one uses. For an annual interest (or inflation) rate of 3%, 24 monthly payments of $10 have a Present Value of $232, not $240. That reduces the "premium" to $32. Another way to look at it is the amount of money one would have to invest today to pay 24 monthly payments of $10. If one uses 5% in the calculations, the PV is $228; at 10%, it's $218; at 1%, it's $238.

The new iPhone data fee is apparently the same as other ATT data plans. In essence, then, buyers of the original iPhone were buying a lower monthly fee through an upfront payment, rather like one can buy down a mortgage interest rate.

"no ability to connect the iPhone to a Mac via Bluetooth"

I'm not sure why that would be important or even useful. What would you do with a Bluetooth connection? Bluetooth is excruciatingly slow. (Bluetooth was designed for low data rate devices like headsets, keyboards, etc.) From what I can find, the data rate for Bluetooth 2.1 EDR is 2.1 mbps (megabits per second). The max data rate for USB 2.0 is 480 mbps, but, in practical terms, it's more like 20-25 mBps (megabytes per second), or about 160-200 mbps. In other words, Bluetooth is, at best, about 1.3% the speed of USB 2. Transferring a typical song (say 3 MB) via Bluetooth would take 11+ seconds plus whatever overhead was required, which could increase the time required by 3-10 times. Transferring a 100 MB video would take almost 7 minutes.

Want a price comparison that will show the real value of the iPhone? The PDA most comparable (externally, at least) to the iPhone is the Palm TX--same size/resolution screen, virtual keyboard (albeit with a stylus), WiFi (802.11b vs 8092.11b/g for the iPhone), Bluetooth (1.1 vs 2.0+EDR), some memory (128 MB, upgradeable with up to 2GB SD cards, vs 8 GB), plays music (MP3 only), video (some), surfs the web (with a severely cripple browser), gets email (sort of), no user-replaceable battery, etc. Cost? The TX is at least $189, often more. Add in 4 2GB SD cards and the price goes well above the 8GB iPhone 3G--and the TX is NOT a phone and does NOT run OS X. To be fair (I have a TX), the TX can do some things that an iPhone cannot, including creating and editing WP and spreadsheet documents by using Documents to Go. It also does have copy-and-paste.

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Intruder said:

member since 07 Jul 2004 with 3149 posts, TMO Mac Specialist, send him a message or view his profile

I think the idea of tethering is to use the phone as a high-speed modem. Not for transferring files.

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tedlandau said:

member since 18 Jul 2005 with 43 posts, unranked, send him a message or view his profile

In reply to readers' queries about why I want more Bluetooth features on the iPhone -- here's why:

- Yes, I want to be able to transfer files, even though it is slow. Why? Because, as of now, Apple does not support any method for file transfers other than via syncing. At least Bluetooth would be a start.

- In a pinch, I would like to be able to use my phone as a modem connected to my Mac.

- I would very much like to be able to connect a Bluetooth keyboard to an iPhone, as an alternate means for typing (useful when I am in a hotel, for example, and it would be convenient to have a full physical keyboard).

- Basically, why shouldn't the iPhone at least be capable of doing the Bluetooth tasks that other far cheaper phones are able to do?

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gslusher said:

member since 13 Nov 2002 with 2088 posts, unranked, send him a message or view his profile

tedlandau wrote:
In reply to readers' queries about why I want more Bluetooth features on the iPhone -- here's why:

- Yes, I want to be able to transfer files, even though it is slow. Why? Because, as of now, Apple does not support any method for file transfers other than via syncing. At least Bluetooth would be a start.

- In a pinch, I would like to be able to use my phone as a modem connected to my Mac.

- I would very much like to be able to connect a Bluetooth keyboard to an iPhone, as an alternate means for typing (useful when I am in a hotel, for example, and it would be convenient to have a full physical keyboard).

- Basically, why shouldn't the iPhone at least be capable of doing the Bluetooth tasks that other far cheaper phones are able to do?

Transferring files via Bluetooth would probably be done by synching, like most PDAs and (if my information is correct) a lot of smartphones, unless Apple opens up the iPhone as a mountable drive, like the iPods. If they do that, you could probably use USB for the transfer, as you do with your jailbroken iPhone now, or, perhaps, WiFi.

What advantage would using Bluetooth to connect the Mac to the iPhone as a modem have over using a wired connection? The data rate would be lower and the connection less reliable. I've seen many people using a wired connection to tether a cell phone as a modem, but not Bluetooth.

Connecting a Bluetooth keyboard would be a great feature, but it has little to do with connecting to a Mac. I fully expect someone to come up with that capability, as they have for other devices, like my TX. (The Bluetooth keyboard I have for the TX is not from Palm.)

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A guest said: (hide)

A couple of things:

@Ted: The folks that continue to complain about .Mac costing $99 per year should do a bit of looking around. Amazon ALWAYS has it available for between $70 and $80.

@WestcoastBob: Methinks the letter you got from Apple is an old one. It talks about 1Gig accounts being upgraded to 10Gig, etc. This was done quite some time ago. Best look to the MobileMe FAQ for more reliable info.

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