News
BW: iPhone Starting to Take A Toll - on Competition and Apple
Friday, August 8th, 2008 at 12:55 PM - by
The Apple iPhone sent ripples through the mobile phone industry in the summer of 2007. This summer's launch of the iPhone 3G is doing the same, and the impact of the combination smartphone and iPod is now starting to be assessed, according to BusinessWeek.
The lower cost of the new iPhone 3G and the hand-me-down effect of iPhone 2Gs that have been replaced by upgraders to the 3G model are the major effects.
Analysts are looking at the percentage of iPhone 2G users who are upgrading, and the fraction is significant. That Apple has been able to convert so many users to a new version in just 12 months is remarkable, given that in the U.S. market, the average user replaces a mobile phone every 17.7 months.
However, it's not all good news for AT&T because many of those old iPhone 2Gs end up being unlocked and wind up on a competing carrier's network. Only about 10 percent of the iPhones surveyed on eBay have been advertised as still linked to AT&T.
Apple also has a problem with second hand and inexpensive iPhone 3Gs (out of the box) competing with their iPods according to Charles Wolf with Needham and Co. Every "At Christmas, every teenager in America is going to want one," he said. Mr. Wolf thinks that Apple will have to address that issue with new iPods this fall. [Piper Jaffray's Gene Munster believes an announcement could come as early as early September.
While some mobile phone manufacturers appear to be affected by the iPhone, notably Samsung overall, others seem to be riding the iPhone wave, and even some specific Samsung phones like the Instinct. LG has gained some share as well with the Voyager and the Dare.
Analysts and observers are continuing to search for patterns, but they are complex, especially in the consumer market given all the variables, products and competitors. With Apple reportedly ramping up iPhone production and about to change the iPod lineup to adjust for cannibalization, it may be 2009 before the impact of the iPhone on both Apple and competitors is fully understood.




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