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Best Buy to Sell iPhone 3G

The big box retailer Best Buy is set to become the first retailer outside of Apple and AT&T to sell the iPhone 3G in the United States on September 7. The company sports nearly 1,000 stores throughout the country that will dramatically increase the number locations potential iPhone buyers can purchase the combination iPod and smartphone.

Currently, Apple has 189 stores in the U.S. selling the iPhone 3G, and AT&T has about 2,000.

Best Buy completed a major revamp of 970 stores to include Best Buy Mobile, the company's store-in-a-store for cell phone buyers, on August 6 ahead of its iPhone 3G roll out. The company has also prepared its employees to sell and support iPhone, according to president and COO Brian J. Dunn.

"Our Best Buy Mobile employees have the training and expertise to deliver the best experience possible for our customers -- from the initial purchase through the life of their iPhones," he said.

Along with selling the iPhone 3G, Best Buy will be equipped to handle the activation process, too. Apple and AT&T already require activation at the time of purchase -- a requirement for the lower price compared to the original iPhone -- and Bust Buy will be able to follow suit.

Like Apple and AT&T, Best Buy will sell the 8GB model for US$199, and the 16GB models for $299.

The added visibility that comes with placing the iPhone 3G in Best Buy locations could be good for Apple not only because more potential buyers will be exposed to the handheld, but also because Best Buy already sells the iMac and Apple's laptops. Customers that are interested in the iPhone 3G but wouldn't go into an Apple Store can still be exposed to the Mac, which is something that can't happen in an AT&T store.

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A guest said: (hide)

It actually makes sense for Best Buy to sell iPhones. They already sell iPods, after all, and an iPhone is just an iPod Touch that can make phone calls.

Macs are a poor sell at Best Buy, because 99% of the software sold in the store won't work on a Mac unless you're running Windows (via Boot Camp or Parallels/VMware.)

iPhones, however, don't have that problem, since all of their software is bought/downloaded through iTunes.

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saintlouisranger said:

member since 19 Dec 2006 with 6 posts, unranked, send him a message or view his profile

Guest wrote:
It actually makes sense for Best Buy to sell iPhones. They already sell iPods, after all, and an iPhone is just an iPod Touch that can make phone calls.

Macs are a poor sell at Best Buy, because 99% of the software sold in the store won't work on a Mac unless you're running Windows (via Boot Camp or Parallels/VMware.)

iPhones, however, don't have that problem, since all of their software is bought/downloaded through iTunes.

Wrong on both counts!

Macintosh computers are a great sell at Best Buy. Every Best Buy that has a Mac store-within-a-store has an Apple employee to anchor sales, train associates and answer questions. Mac sales are up and rising...

Many software titles at Best Buy are duel OS running on Windows and Apple OS X. Online at bestbuy.com a number of Mac titles are available.

Macs and soon iPhones will see a boost to sales through out this year and into the future.

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