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News
AOL Joins the Internet TV Club
Sunday, November 13th, 2005 at 2:00 PM - by Jeff Gamet
America On Line (AOL) and Warner Bros. have teamed up to bring 1970's era television programming to the Internet for free, according to the Wall Street Journal. Unlike the iTunes Music Store (iTMS), however, the programs can't be downloaded, and they will show commercials that can't be circumvented.
AOL and Warner Bros., both divisions of Time Warner, will begin offering about 100 shows starting in January as part of their new In2TV service.
Since the AOL-Warner Bros. programming is limited to viewing on a computer, it will have a large hurdle to overcome. The current crop of services, like the iTMS, let users download programs and watch them on a computer, iPod, or television, or, like the CBS/NBC deals, are viewed on your TV.
AOL's hook is that it will also offer interactive elements during shows. For example, users can view shows in a split-screen mode where they can watch program related trivia.
The AOL-Warner Bros. alliance underscores the growing demand for Internet-based programming, and the pressure that the iTMS success is putting on broadcasters. CBS and NBC recently signed a deal to make programming available via cable and satellite providers for US$0.99 per show, and Yahoo! and TiVo launched a program that lets TiVo users access programs through the Yahoo! web site.
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