Get Better Gear!

Premier Sponsors

TechRestore

Other World Computing

Top 5 Free Apps

Release Date: August 05, 2009
Genre: Games
Release Date: May 22, 2009
Genre: Games
Release Date: August 29, 2009
Genre: Games
Release Date: March 27, 2009
Release Date: August 07, 2009

iTunes New Music Releases

Release Date: September 29, 2009
Genre: Rock
Release Date: September 20, 2009
Release Date: September 15, 2009
Release Date: August 25, 2009
Genre: Rock
Release Date: August 25, 2009

Top 5 Paid Apps

Release Date: April 22, 2009
StickWars $0.99
Release Date: March 31, 2009
Genre: Games
Bloons $0.99
Release Date: April 05, 2009
Genre: Games

Discover New Music

  • Music Has The Right To Children

    • 10 out of 10
    • Boards of Canada
    • This one will haunt you. From the first notes to the last, their sound surrounds you. BOC has put out a fantastic catalogue, and this album is a great starting point for a new listener. Jump straight
  • The Stooges

    • 8 out of 10
    • The Stooges
    • Another pillar of my musical foundations, The Stooges' first album is one those records whose influence far outweighed its popularity. Like The Velvet Underground & Nico, hordes of people wh

  • Guero

    • 10 out of 10
    • Beck
    • Beck is the modern master of the groove, and Guero is merely the latest example of this. From the opening power chords of "E-Pro," to the Pac-Man cuteness of "Girl," to the dirge-like lullab

  • Stadium Arcadium

    • 8 out of 10
    • Red Hot Chili Peppers
    • What? Only four stars, you stingy bastard? I'm asking myself the same question, so let me explain myself to myself... If I compare the new

  • The Printz

    • 8 out of 10
    • Bumblebeez 81
    • Part white rap, part alternative, part pop, and part rock, the Bumblebeez grabbed a hold of me with "Pony Ride," and didn't let go.

      This group does a marvelous job of moving seamlessly be

Reader Specials

Visit Deals On The Web for the best deals on all consumer electronics, iPods, and more!

News

AT&T CTO Explains the 3G Rollout Strategy

AT&T’s CTO John Donovan, speaking at Goldman Sach’s Communacopia XVII Conference on Friday explained that rolling out a new technology too early or not catching up fast enough leads to a bad return on investment. Timing is critical.

"Being right and being early is comfortable technologically, but the returns aren’t promising," he told the investors.

The key is to understand customer expectations and increase network capability before demand outpaces the reliability of the network. The implication is that if a company starts too early or catches up too late, bad timing can damage the ROI. For example, "As little as three years ago video was negligible traffic on our network," he said. "Video now comprises roughly 40 percent of AT&T’s traffic overall."

Referring to the reported problems with the iPhone 3G, Mr. Donovan spoke of Apple’s responsibilities and the fact that each iPhone software update has improved the situation.

Despite the fact that their 3G network has been overwhelmed in some locations, AT&T actually predicted a factor of five growth for data communication with the iPhone 3G. The number, overall, has been more like a factor of three.

The next phase of digital wireless communication is Long Term Evolution [LTE], a fourth generation system. AT&T plans it take it slow there as well for the same reasons. "We’re going to be trialing it in 2010," Mr. Donovan said. "There’s others that are going to have to be on the bleeding edge of this one." The reason: to once again get the timing right to maximize the ROI.

Post Your Comments

  Remember Me  Forgot your password?

Not a member? Register now. You can post comments without logging in, but they'll show up as a "guest" post.

Commenting is not available in this section entry.