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News
American Usage of Cell Phone TV Surveyed
Sunday, April 22nd, 2007 at 4:00 PM - by John Martellaro
Viewing TV on mobile phones is most popular with American males between 25 and 34, according to comScore in a survey of 2,000 mobile phone users.
The report showed that only 35 percent of females with a mobile phone subscribe to Mobile TV.
"While the use of Mobile TV is a growing trend among mobile phone users, its current devotees appear to be the early adopters of new technologies," said Serge Matta, senior vice president of comScore Telecom Solutions.
"As is the case with the majority of technology lifecycles, early adopters include many younger and male consumers. Once the early adopters have had a chance to fully engage with the technology and share their experiences with friends, relatives and colleagues, Mobile TV is substantially more likely to reach a critical mass in the marketplace."
When asked about their awareness of various Mobile TV services, Verizon’s V-Cast generated the highest overall awareness.
In terms of content, the preferences was for complete programming rather than specialized or condensed content. Those interested in Mobile TV preferred local news, dramas, movies and sitcoms above other content.
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