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Analyst: iPod Hi-Fi Won’t Be a ‘Blockbuster’ Because it’s Too Close to Bose
Wednesday, March 1st, 2006 at 2:00 PM - by Brad Cook
Analyst Robert Semple of Credit Suisse on Thursday issued a research report in which he said of Apple's new iPod Hi-Fi speakers: "We expect Hi-Fi to be successful, but do not believe it will be a blockbuster product as its functionality is very similar to that of the Bose, which is still recognized as a leader in acoustics." According to Peter Kang's article at Forbes, the analyst said that the Hi-Fi's higher price tag compared to similar accessories is also a deterrent to sales.
Mr. Semple added: "To date, Apple has been very accommodating to those vendors looking to capitalize on the iPod hysteria. However, as the iPod installed base grows, it is increasingly critical that Apple maintain a dominant presence in peripheral products, where margins can be up to 3 to 4 times those of iPod."
The analyst also wrote that, with half of Apple's computer line switched to Intel processors, "the most important transition to Intel will in occur in iBook, given its $999 price point has mass market appeal."
Despite the criticisms of the new iPod speakers, he maintained his US$90 price target on Apple's stock, with a continued "Outperform" rating. The Mac Observer has requested a copy of his research and will supplement this article with more information when it arrives, if necessary.
As of 1:30 PM EST on Thursday, Apple's stock was selling for $69.34, up 0.35% for the day. The company's shares tumbled after its product announcements on Tuesday, which some analysts considered lackluster, and have been locked in a tight trading range since then.
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