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Analyst is Skeptical of Apple TV
Wednesday, January 10th, 2007 at 2:00 PM - by Brad Cook
Jupiter Research analyst Todd Chanko on Thursday issued an audio report detailing his thoughts on Apple TV and the concept of accessing Internet video content on a TV. "Why are the great engineering minds of our age trying to link the PC to the TV?" he asked skeptically.
"What value proposition are we offering?" he added. He pointed to YouTube and said that it is "a bona fide case" where someone might want to watch Internet content on their TV, "but that doesn't strike me as a living room experience," he noted. Given the video and artistic quality of much of the content available on YouTube, he didn't see why someone would want to watch it on their TV when they could just do so from a computer while working or performing other tasks.
Mr. Chanko cited research that showed that 92.4% of consumers want to watch TV shows and movies on their TVs, not on their computers. Given the fact that the content on iTunes is available either through ongoing TV broadcasts, in the case of Lost or Desperate Housewives, or on DVD, in the case of the movies it sells, he didn't see the point in linking a PC or Mac to a TV via Apple TV.
Mr. Chanko's audio report is available on MarketWatch.
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