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News
Apple May Restructure iTunes Pricing
Tuesday, November 15th, 2005 at 2:00 PM - by Jeff Gamet
EMI Music feels Apple will change the iTunes Music Store (iTMS) pricing structure within a year, according to the Wall Street Journal. EMI speculates that Apple will raise the price of popular songs, and lower the price of less popular songs and performers.
Alain Levy, EMI's chief executive officer, stated that his company has been discussing the issue with Apple, and believes Apple is ready to change its pricing structure. Mr. Levy commented "There is a common understanding that we will have to come to a variable pricing structure. The issue is when."
Apple has not commented on the EMI statements.
Apple's iTMS pricing is currently set at US$0.99 per song, with most albums priced at $9.99. Videos sell for $1.99.
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