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News
Apple Surveying Some iPhone Owners
Wednesday, July 4th, 2007 at 4:00 PM - by Bryan Chaffin
Apple Inc. has begun a survey of iPhone owners, with invitations to participate being e-mailed to some iPhone owners. According to the invitation, the survey results are being viewed in aggregate, and are not tied to participants as individuals. The survey is also being billed as a way to help Apple, "develop better products for you."
The survey took this reporter less than 10 minutes to fill out, and covered questions about the buying process, the user experience, which features were important, and which features are desired. Some demographic information was also requested. Personal contact information was requested after agreeing to a possible follow up survey.
A quick and informal spot-check of other iPhone owners found that not all had received the survey invitation. We should also note that the survey was conducted from an Apple.com domain, as opposed to a third party domain.
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