Support Our Site
Get Better Gear!
- Notability For iPad: Much More Than A Note Taking App from Ginger Labs, Inc, US$0.99
- Scosche’s RH656m Headphones With Microphone Are Wonderful from Scosche, US$129.99
- IPEVO’s Typi Folio Case & Keyboard for iPad is First-rate from IPEVO, US$79.99
- Scosche’s boomSTREAM BT Speaker: Features & Compromises from Scosche, US$99.95
- FX Photo Studio HD: iPad Painting of Effects Made Easy from MacPhun LLC, US1.99
Top 5 Free Apps
iTunes New Music Releases
Top 5 Paid Apps
Discover New Music
- Harvey Danger
The sophomore effort from Harvey Danger, I was really looking forward to this followup to "Where Have All the Merrymakers Gone?" Unfortunately, "King James Version" failed to deliver any of the bri
- Red Hot Chili Peppers
- Clap Your Hands Say Yeah
When I first got hooked to Clap Your Hands Say Yeah, the only place I could get their debut album, Clap Your Hands Say Yeah, was through the band's Web site. I listened to the two tracks a
- Secret Machines
The Secret Machines' inaugural album, Now Here is Nowhere is both old and new in its sonic assault. The trio's surprisingly big sound evokes Pink Floyd (without ever sounding like any Pink
- Phish
- This quasi-concept album (the only of its kind) from these Vermonters finally showcased their ability to convey a message with a studio album, whereas previously they only succeeded in doing so live.
Reader Specials
Visit Deals On The Web for the best deals on all consumer electronics, iPods, and more!
News
Apple TV Hobby Could be Trojan Horse
Sunday, September 30th, 2007 at 4:00 PM - by John Martellaro
The Apple TV is off to a slow start, and some have called it an iFlop. Or, it could be that the the technology pieces of the Apple TV are coming together in ways we just havent understood yet, according to Blackfriars Marketing on Monday.
Sometimes, technology elements dont come together all at the same time. Agreements for distribution, standards, and a new OS like Leopard all proceed at different paces. As a result, Apple elected to amortize its revenue from the Apple TV over 24 months because they knew theyd have to introduce changes to the Apple TV incrementally.
Three of the components Mr. Carl Howe believes Apple could be bringing together are: Movie Rentals, HD content, and a P2P system that solves the HD delivery problem with the aid of Leopard.
As a result, "...the 24-month amortization of the revenue indicates that Apple plans at least two years of enhancements and upgrades to the device. Judging the device to be a flop without knowing its targeted feature set seems at best premature," Mr. Howe observed.
This is not with out precedent. Apple has brought pieces of the iTunes product into play slowly in the past until the sum of the parts caught the industry by surprise.
"At Walt Mossbergs D conference, Steve Jobs called Apple TV "a hobby." We think that was simple misdirection. Apple TV is a hobby when all the pieces of the product arent available. But when Apple actually fleshes out the full offer, Blackfriars projects that that hobby will pull in more than $1.8 billion in fiscal 2009. And that would make me call that hobby a business -- a big business," the marketing expert concluded.
Recent Headlines
- Reading, Writing, & Saving the World
- Free Retro Gaming for iOS - Activision’s Kaboom!
- Apple Adds Chomp Bits to iOS 6 App Store Discovery
- Notability For iPad: Much More Than A Note Taking App
- Scosche’s RH656m Headphones With Microphone Are Wonderful
- Tim Cook & Larry Page Reportedly Discuss Patents
- Analysis: Amazon Kindle Fire Sold Out, Kindle Fire 2 Pic Leaked
Post Your Comments