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Are Indie Podcasters Losing Ground to Corporate Podcasts?
Sunday, July 17th, 2005 at 3:00 PM - by Brad Cook
MarketWatch's Frank Barnako has posted an article that begins: "Podcasters, your 15 minutes of fame is up." He writes that since Apple released iTunes 4.9, which introduced support for podcasts to the music software, "the little guys have gotten squished. And they're the ones who started it."
He notes that while 47 of the most popular podcasts in iTunes were what he considers independent efforts, "that number is now 31, and it's dropping." ABC, ESPN, the BBC, CNN and Air America are among the big businesses occupying 16 slots in the top 20, according to Apple's charts. Mr. Barnako compares that a PodcastAlley.com chart that shows just one show in the top 50 emanating from a commercial source, but he explains that the Web site "is a popularity contest, with podcast producers often encouraging listeners to go to the site and vote for them."
Ironically, Apple may also soon face its own stiff competition, says Mr. Barnako. He relays comments from Diffusion Group analyst Marc Freedman, who expects Microsoft's WindowsMedia.com and RealNetworks' Real.com "to launch their own versions [of iTunes' podcast functionality]."
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