Support Our Site
Get Better Gear!
- Notability For iPad: Much More Than A Note Taking App from Ginger Labs, Inc, US$0.99
- Scosche’s RH656m Headphones With Microphone Are Wonderful from Scosche, US$129.99
- IPEVO’s Typi Folio Case & Keyboard for iPad is First-rate from IPEVO, US$79.99
- Scosche’s boomSTREAM BT Speaker: Features & Compromises from Scosche, US$99.95
- FX Photo Studio HD: iPad Painting of Effects Made Easy from MacPhun LLC, US1.99
Top 5 Free Apps
iTunes New Music Releases
Top 5 Paid Apps
Discover New Music
- Brian Eno
- In his first proper solo release since 1996's relatively cold "The Drop," Brian Eno has constructed a whimsical and ecclectic masterpiece which is arguably one of the year's strongest records thus fa
- Red Hot Chili Peppers
Bowie at Beeb: Best of BBC Radio 68-72
- David Bowie
The companion CD to a BBC television concert, BBC Radio Theatre has some of the best renditions of many of Bowie's best songs throughout his career. "I'm Afraid of Americans" is substantial
- The Who
Quadrophenia is everything that Tommy wanted to be, a rock opera that told a story, but one where every song could still stand alone. It was also Pete Townshend's farewell tribute to the Mod
- Nine Inch Nails
In the sprawling post-A&R rock and roll world, there are two camps: the Beatles and the Stones. The Beatles are the artists that like to explore, evolve, and change styles. The Stones are the artis
Reader Specials
Visit Deals On The Web for the best deals on all consumer electronics, iPods, and more!
News
BW: Before the Halo Effect, There Must be a Halo
Wednesday, September 19th, 2007 at 4:00 PM - by John Martellaro
Steve Jobs is in Europe this week, making announcements and chatting with European officials. The goal is to pave the way for the iPhone in the hopes of later creating the the same halo effect in Europe thats propelling the Macintosh sales in the U.S. However, the iPhone must first be successful there to create the halo, according to Business Week on Thursday.
Initially, the halo effect was dismissed, but BWs Arik Hesseldahl admitted that it was real. That effect has driven Mac market share in the U.S. to a modern high of 4.7 percent.
Its not so great in Europe and Asia where Apple has 2.7 and 0.7 percent of the market respectively. So if Apple wants to generate excitement for its Macintosh products, especially in areas where Apple is thin in its retail store presence, the iPhone must become a big success in those regions. Thats why Mr. Jobs is in Europe this week.
In Europe, the iPhone is up against customers who are demanding. They have been able to use more advanced technologies than the U.S., and they have better coverage than in the U.S. Early adopters will make or break the iPhones gamble on the EDGE network. Its far worse in Asia, especially Japan, Taiwan, China and South Korea where the requirement for a 3G mobile phone is absolute.
"...an iPhone flop in Europe would cast a pall just as Mac sales are beginning to grow at healthy clip. For the first three quarters of 2007, Mac sales in Europe hit 1.3 million units, an improvement of more than 31%. But unhappy iPhone buyers wont do Mac sales any favors. Maybe Apple should have waited till 2008 to try to make the iPhone the international superstar Jobs so badly wants it to be," Mr. Hesseldahl concluded.
Recent Headlines
- Reading, Writing, & Saving the World
- Free Retro Gaming for iOS - Activision’s Kaboom!
- Apple Adds Chomp Bits to iOS 6 App Store Discovery
- Notability For iPad: Much More Than A Note Taking App
- Scosche’s RH656m Headphones With Microphone Are Wonderful
- Tim Cook & Larry Page Reportedly Discuss Patents
- Analysis: Amazon Kindle Fire Sold Out, Kindle Fire 2 Pic Leaked
Post Your Comments