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  • King James Version

    • 4 out of 10
    • Harvey Danger
    • The sophomore effort from Harvey Danger, I was really looking forward to this followup to "Where Have All the Merrymakers Gone?" Unfortunately, "King James Version" failed to deliver any of the bri

  • Abnormal Anonymous

    • 8 out of 10
    • Congo Norvell
    • Very few albums manage to capture snapshots of a quality of life in the manner that Congo Norvell's sophomore record, "Abnormals Anonymous," does.

      Comparisons to the Velvet Underground are

  • Spilt Milk

    • 10 out of 10
    • Jellyfish
    • The second and final album from this power-pop group makes me wish Jellyfish had been able to make just one more record together. The album is best enjoyed as a whole piece, flowing from one track to
  • Aretha Sings the Blues

    • 6 out of 10
    • Aretha Franklin
    • While she didn't always have the best taste in song selection, Aretha Franklin is a must-study for anyone with interest in the human voice. She has the kind of powerful, recklessly passionate deliv

  • An Evening with George Shearing & Mel Torm�

    • 10 out of 10
    • Mel Torm� & George Shearing
    • Of the three men who taught me how to sing, the last was Mel Torme. Apparently, Mel Torme is a joke to anyone more than a decade older than me, a living parody of a Vegas crooner. But I stumbled on th

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News

DVR Revolution Brings Closer Monitoring in TiVo

TiVo has announced a new rating service for advertisers, based on the TiVo’s ability to track, to the second, viewer habits. The StopWatch technology is designed to allow advertisers better insight into viewer habits. The good news is that data only is supplied to the advertisers without personally identifying information, according to Digital Trends on Monday.

Advertisers have been skeptical about modern DVRs for a long time, so much so that even the cable companies in the past were reluctant to promote the technology. Advertisers even went so far as to lobby for the disabling of certain DVR features. However, the problems that technology brings to the advertisers can also be offset by technology.

The TiVo "StopWatch" service will keep detailed records of everything the user does on the DVR including commercials skipped, shows that are watched live and those that are time shifted,

"For many years, various sources have provided rankings of top programs. But nobody has ever provided the same type of information for commercials. And this is what marketers really care about�especially with the proliferation of DVRs," said Todd Juenger, TiVo’s VP and General Manager for audience research and measurement. "We believe these monthly reports will be both fun and informative, and provide just a small taste of the type of insight into DVR viewing behavior, time-shifting, and specific commercial ratings available to subscribers of TiVo’s StopWatch service."

The results are polled from 20,000 randomly selected TiVos in the U.S. According to TiVo, the data is "anonymized," which means the data cannot be traced back to individual viewers.

That anonymizing process has been in place for many years, even on the older ReplayTVs. It’s just part of the evolution of the DVR and the adjustments that must be made as consumers time shift, buffer, stop action, instant replay, and skip commercials that they’re not interested in watching.

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