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News
Features Draw iPhone Interest, Not Apple
Thursday, June 21st, 2007 at 4:00 PM - by Jeff Gamet
iPhone hype has reached a fevered pitch, and some experts have attributed that to brilliant marketing and branding on Apple’s part. A recent study by Compete Inc, however, showed that iPhone interest is actually based on product features instead, according to Forbes.
The Compete study revealed that consumers are far more interested in phone performance, ease of use, price, and battery life. The fact that Apple makes the iPhone played only a small part in device interest.
When asked how important specific features are when deciding to buy an iPhone, price ranked at 81 percent, performance came in at 77 percent, battery life ranked at 76 percent, and ease of use at 75 percent. The lowest ranked factor at 32 percent was the fact that the iPhone is an Apple product.
What the study seems to indicate is that consumers are more interested in cell phones and smartphones that are easy to use - something that they feel is missing from the current offerings from the likes of Motorola, Nokia, Sony Ericsson, and others. It also means these companies have a lot of work to do to build devices that actually compete with the iPhone as a whole package, and not just offer devices with similar functionality.
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