Support Our Site
Get Better Gear!
- Notability For iPad: Much More Than A Note Taking App from Ginger Labs, Inc, US$0.99
- Scosche’s RH656m Headphones With Microphone Are Wonderful from Scosche, US$129.99
- IPEVO’s Typi Folio Case & Keyboard for iPad is First-rate from IPEVO, US$79.99
- Scosche’s boomSTREAM BT Speaker: Features & Compromises from Scosche, US$99.95
- FX Photo Studio HD: iPad Painting of Effects Made Easy from MacPhun LLC, US1.99
Premier Sponsors
Top 5 Free Apps
iTunes New Music Releases
Top 5 Paid Apps
Discover New Music
- Massive Attack
"Black Milk" knocks me off my feet in this collection of moody and eclectic songs. Massive Attack uses samples and keyboards in a very unique way, but not all the songs pack the same punch.
- R.E.M.
- In the long series of R.E.M.'s evolution, this album (finally?) showcases their ability to capture on tape what had been happening in the live for years: heartfelt, sweat-filled performances that just
How to Dismantle an Atomic Bomb
- U2
U2's latest entry is a mostly underwhelming collection of songs that does very little to sound any different from its equally pedestrian predecessor, 2000's "All That You Can't Leave Behind." While
- Belle & Sebastian
The Life Pursuit is a sort of Reeses Peanut Butter Cup. You get Belle & Sebastian's peanut butter (its wistful, often irresistible pop) dipped in a 'Have A Nice Day!' and glam 70s chocol
- The Church
Another of my all-time favorites, Priest = Aura is one of those rare albums where every song is simply fantastic, and a testament to how good pop-rock can be.
Each song immediatel
Reader Specials
Visit Deals On The Web for the best deals on all consumer electronics, iPods, and more!
News
Independent Podcasts Holding Own Against Commercial Releases
Thursday, June 30th, 2005 at 3:00 PM - by Brad Cook
Frank Barnako, writing for MarketWatch, on Friday reported that "by my count, 47 of the most subscribed or downloaded podcasts were produced by independents." He noted that while the iTunes Music Store's weekly podcast promoting new music and Al Franken's Air America radio show were number one and number two, Scott Shepard's "Inside Mac Radio" held the third slot. Near the bottom of the top 100 were such podcasts as "NY Yankee Pod" and "HawaiiUp."
Mr. Barnako also reported that "podcasts are beginning to generate support for advertisers." For example Citrix Online, which paid to have its GoToMeeting Web conferencing service promoted on one podcast, wants to expand its efforts after seeing good results. He quotes Bill Flitter of Pheedo Inc., a company that helps advertisers find new marketing opportunities such as blogs and podcasts, as saying: "You can really reach targeted audiences through this kind of micro-content."
The downside, of course, lies with the unpredictability of bloggers and podcast producers, who may not always write or say what an advertiser wants, but Mr. Flitter said that "advertisers are now coming to us and want to know how to buy space and time in blogs and RSS [feeds] and podcasts."
Recent Headlines
- Reading, Writing, & Saving the World
- Free Retro Gaming for iOS - Activision’s Kaboom!
- Apple Adds Chomp Bits to iOS 6 App Store Discovery
- Notability For iPad: Much More Than A Note Taking App
- Scosche’s RH656m Headphones With Microphone Are Wonderful
- Tim Cook & Larry Page Reportedly Discuss Patents
- Analysis: Amazon Kindle Fire Sold Out, Kindle Fire 2 Pic Leaked
Post Your Comments