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Indie Label Exec Explains Why He Won’t Do Business With iTMS
Wednesday, February 15th, 2006 at 2:00 PM - by Brad Cook
In a guest editorial for Hits Daily Double, Victory Records executive Tony Brummel explains why he refuses to do business with the iTunes Music Store. His number one reason: "Apple/iTunes do not care about independent labels or, for that matter, the record industry." He complains that the major labels cut deals with Apple without asking for a percentage of iPod sales, variable pricing for songs and a say in how music is sold.
He also complains that consumers' ability to buy single tracks "cannibalizes full-length album sales and is ultimately detrimental to the artists who created the music." Later in the editorial, he says that "it is important for people to experience the entire album," likening the purchase of singles to buying just a corner of a painting, and insists that "the artwork, the lyrics, the sequencing of the album typically tell a very important story."
In addition, he asks: "If only 4% of this business is iTunes, who cares?" He claims that "people are using iTunes because they like the iPod" and expects that "when Dell or Samsung makes a better device, iTunes will lose relevancy."
The bottom line, he says, is that "iTunes makes music disposable. It makes it a faceless impulse item. It steals its soul.
Thanks to Macworld UK's Jonny Evans for the link.
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