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  • King James Version

    • 4 out of 10
    • Harvey Danger
    • The sophomore effort from Harvey Danger, I was really looking forward to this followup to "Where Have All the Merrymakers Gone?" Unfortunately, "King James Version" failed to deliver any of the bri

  • Hello

    • 8 out of 10
    • Poe
    • Poe rocked my world with "Angry Johnny" (I want to kill you/I want to blow you/Away) and "Trigger Happy Jack" (Trigger Happy Jack/ You're gonna blow/But I'm gonna get off/Before you go), as powe

  • Jagged Little Pill (Acoustic)

    • 6 out of 10
    • Alanis Morissette
    • Ten years after the original release, comes the traditional celebratory acoustic re-recording. The album has held up remarkably well. While it is not as meaningful to me as it was when I was sixteen,
  • 8:30

    • 10 out of 10
    • Weather Report
    • This is Weather Reports quintessential line-up captured live. Jaco Pastorious and Peter Erskine join Wayne Shorter and, of course, Joe Zawinul to create this masterpiece.
  • Go Away White

    • 10 out of 10
    • Bauhaus
    • Go Away White is an album I've been waiting more than 20 years to hear, and the good news is that it was worth the wait.  The latest -- and last, no...for real this time -- album from

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Mark Cuban: ‘It Will Be Rare to Find Anyone Making Money From Podcasts’

In his latest article for Marketwatch, Frank Barnako refers to a blog post about podcasting written by Mark Cuban, the Internet billionaire who now owns the NBA's Dallas Mavericks. In it, Mr. Cuban refers to Audionet, the company that he sold for US$6 billion, and mentions that podcasting seems very similar to the original streaming audio content that it and other companies pioneered in the mid-to-late 1990s. Just like many of those audio shows ultimately failed to turn a profit, he thinks that "it will be rare to find anyone making money from originating podcasts."

Why? Because the Internet is "the ultimate long tail environment," writes Mr. Cuban, meaning that it's effective at addressing the needs of niche audiences but not so much the needs of mass media markets. So, "unless you are repurposing content from another medium," he doesn't think podcasting will attain any greater success than the Dan & Scott Show and other streaming audio programs from the previous decade.

As for the prospects of selling advertising time during podcasts or finding sponsors, Mr. Cuban says: "Even with Google Adsense for RSS, it's going to be really tough to do it as a fulltime job and make minimum wage back." He warns all podcastsers to look at streaming audio content providers from the early days of the Web and remember that "there is a good chance that their history is your future."

In other podcasting-related news, Mr. Barnako notes that Microsoft employees who create podcasts are calling them "blogcasts," according to a Seattle Post-Intelligencer column. That column also quotes podcaster Chris Pirillo, whose show features ads for Microsoft's Windows Media, as saying: ""I still don't like the word [podcast] as much as I think people who own iPods do."

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