Get Better Gear!

Premier Sponsors

TechRestore

Other World Computing

Top 5 Free Apps

Release Date: August 05, 2009
Genre: Games
Release Date: May 22, 2009
Genre: Games
Release Date: August 29, 2009
Genre: Games
Release Date: March 27, 2009
Release Date: August 07, 2009

iTunes New Music Releases

Release Date: September 29, 2009
Genre: Rock
Release Date: September 20, 2009
Release Date: September 15, 2009
Release Date: August 25, 2009
Genre: Rock
Release Date: August 25, 2009

Top 5 Paid Apps

Release Date: April 22, 2009
StickWars $0.99
Release Date: March 31, 2009
Genre: Games
Bloons $0.99
Release Date: April 05, 2009
Genre: Games

Discover New Music

  • Supermodified

    • 10 out of 10
    • Amon Tobin
    • The genius is in the beats. Amon Tobin creates fantastic, groovy beats behind beats. "Supermodified" rolls through your expectations of breakbeat music, and turns them up a bit. It's a mellow album, p
  • The Printz

    • 8 out of 10
    • Bumblebeez 81
    • Part white rap, part alternative, part pop, and part rock, the Bumblebeez grabbed a hold of me with "Pony Ride," and didn't let go.

      This group does a marvelous job of moving seamlessly be

  • Haunted

    • 10 out of 10
    • Poe
    • Dropping like a bomb on some of the blah musical offerings of her contemporaries, Haunted was one of the best albums of 2000, obliterating the competition.

      Ostensibly a tie-in to her brot

  • The Life Pursuit

    • 8 out of 10
    • Belle & Sebastian
    • The Life Pursuit is a sort of Reeses Peanut Butter Cup. You get Belle & Sebastian's peanut butter (its wistful, often irresistible pop) dipped in a 'Have A Nice Day!' and glam 70s chocol

  • Odyssey Number Five

    • 10 out of 10
    • Powderfinger
    • Guitar-driven rock out of Australia, Powderfinger has not seen much exposure in the States, but should get a nod for their toe-tapping songs. Building off their previous release, "Internationalist" (

Reader Specials

Visit Deals On The Web for the best deals on all consumer electronics, iPods, and more!

News

Napster Beats Out iTunes in Brand Awareness, According to Study

Ipsos Insight's second annual TEMPO Digital Music Brandscape study has revealed "a two-horse race between Apple's iTunes and Napster 2.0," with 79% of the respondents recognizing the Napster brand when prompted, compared to 57% for iTunes. On what Ipsos calls "a top-of-mind basis," however, Napster 2.0 and iTunes are much closer at 31% and 27%, respectively.

Between Aug. 11-22, Ipsos surveyed 1,088 U.S. consumers, age 12 or higher, who download music. Compared with 2004's results, top-of-the-mind awareness for both brands remained steady, as did Napster 2.0's aided awareness, while iTunes' aided awareness increased from 46% to 57%. Ipsos also noted that its respondents are also more aware of the variety of online music services available, with Yahoo! Music (49%), RealPlayer Music Store (45%), Rhapsody (41%) and MTV.com (37%) all seeing good aided awareness.

Digging deeper into the results, Ipsos said that iTunes was considered the best fee-based online music service by 33% of the respondents, followed by Napster at 22%. Last year, the competitors' positions were switched, with Napster in the lead at 33% and iTunes trailing at 24%.

iTunes also placed first in the usage category, with 43% of those surveyed saying that they had used it while 26% said they had used Napster. Walmart.com (16%), Music Match (13%) and Rhapsody (13%) brought up the rear.

Peter Cohen reported on Ipsos' survey at Playlist, where iPod Observer first learned of it.

Post Your Comments

  Remember Me  Forgot your password?

Not a member? Register now. You can post comments without logging in, but they'll show up as a "guest" post.

Commenting is not available in this section entry.