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News
Napster Uses Provocative Ad to Take on iTunes in the UK
Thursday, November 17th, 2005 at 2:00 PM - by Brad Cook
Napster has released a new UK ad, called "Get the Whole Thing," that compares its users' ability to preview songs in their entirety with the iTunes Music Store's 30-second limitation. While Cream's "Sunshine of Your Love" plays, a blonde woman dances provocatively, removing her clothes until she's wearing just a bra and panties --
And then she stops and sits down. "30-second previews leave you wanting more?" a text overlay asks. "At Napster you get the whole thing." The company's subscription-based service, which the ad says features more than 1.6 million songs, costs £9.99 in the UK. The British iTMS, which operates under the same guidelines as its American counterpart, sells individual tracks for 79 pence, with most albums available for £7.99.
The iPod Observer was alerted to Napster's new ad by a post at TrustedReviews.
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