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  • Machine Gun Etiquette

    • 8 out of 10
    • The Damned
    • Punk rock is mostly associated with three chords and a bad attitude, but the Damned were one of the few bands of the era bent on bringing musicianship and a good sense of humor to the scene. And while
  • Priest = Aura

    • 10 out of 10
    • The Church
    • Another of my all-time favorites, Priest = Aura is one of those rare albums where every song is simply fantastic, and a testament to how good pop-rock can be.

      Each song immediatel

  • An Evening with George Shearing & Mel Torm�

    • 10 out of 10
    • Mel Torm� & George Shearing
    • Of the three men who taught me how to sing, the last was Mel Torme. Apparently, Mel Torme is a joke to anyone more than a decade older than me, a living parody of a Vegas crooner. But I stumbled on th
  • Chicago Transit Authority

    • 10 out of 10
    • Chicago
    • For those of you who don't know, Chicago didn't always suck, and everyone in the band didn't always play a keyboard. When the band started off they were pioneers of rock and jazz fusion, and guita

  • Gimme Fiction

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    • Spoon
    • Gimme Fiction by Spoon is a terrific album by an Austin band that I was lucky enough to catch on an Austin radio station during a Christmas visit.

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Napster’s College Strategy Fails to Translate Into Sales

Ashlee Vance, writing for The Register, reports that, despite the inroads it has made at many universities and colleges, Napster has failed to turn those gains into sales. University of Rochester provides "all you can eat" Napster subscriptions to its students, but a survey it conducted found that during the fall 2004 semester, none of its students purchased a song through the service if it was also available as a streaming or tethered download, while just 2% bought a song if it was one of the service's buy-only offerings.

Meanwhile, 8% of the students still turned to another service to buy a song even when they could obtain it through their Napster subscriptions, while 39% of them went elsewhere if the song was a buy-only selection. If the song they wanted couldn't be found on Napster at all, 52% of them used a different service.

343 students responded to the survey; of them, 56% used services other than Napster. The iTunes Music Store was the most popular as the choice of 71% of the students who used other services, with miscellaneous services (Direct Connect, Kazaa, LimeWire, WinAmp, RealPlayer and WinMX) used by 29% of them. MusicMatch was third at 16%.

When students did find subscription songs they liked, 47% of them added it to their streaming playlists while 39% obtained it as a tethered download, which means they could add it to their MP3 players' libraries and listen to it as long as their subscriptions remained active. Four percent of them did nothing, a category that jumped to 48% and 31% when talking about buy-only songs or tunes not available through Napster.

Ms. Vance notes that Napster has provided the subscription services to schools at heavily-discounted rates, with the Recording Industry Association of America rumored to make up the difference. She points out that Napster also subsidizes non-iPod hardware makers -- both strategies likely had a lot to do with the US$24 million loss reported by the company last quarter.

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