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News
Navio Looks to Work Around iPod’s DRM Software
Monday, May 22nd, 2006 at 3:00 PM - by Brad Cook
Navio Systems has said that it has a way to bypass the DRM (digital rights management) software in the iPod and enable others to sell copy-protected content for use on the popular MP3 player. According to Business 2.0 reporter Michael V. Copeland, Disney is even going to use Navio for sales of content on its Web site in association with the upcoming movie Cars.
Mr. Copeland observed: "Apple, which has not widely licensed its own copy-protection system, wouldn't comment on Navio's move, but we would love to be in a board meeting where former Pixar CEO and current Disney board member Steve Jobs discussed the decision to go with Navio."
He added: "For music labels and movie studios, Navio provides an opportunity to reach consumers through a huge number of outlets, and experiment with selling and bundling content in a way that isn't restricted by the rules of a particular service or online store."
The writer quoted Gartner vice-president for research Mike McGuire as saying: "Navio is an important alternative to the systems that are out there now. The key for its success is to develop the technology and experience so that it is as good or better than what is out there right now. If not, it's back to the services that already exist."
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