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News
O2 Reports Great iPhone Success in UK
Thursday, February 28th, 2008 at 3:00 PM - by John Martellaro
O2 has reported that the Apple iPhone is the fastest selling device ever in the UK, according to Sky News in Isleworth, Middlesex on Friday. While specific sales numbers were not provided, the carrier credits its recent success in the market to the iPhone.
The company said that the 9.5 percent revenue growth they saw in 2007 was due to the iPhone. The reason is that the average revenue per user is 30 percent higher than the average user. The attraction of the iPhone has brought new, high value customers into their network.
In addition, O2 reported that the satisfaction level of the iPhone was the highest of any device and had the lowest rate of return.
However, O2 declined to provide details on the exact number of phones sold. The report meshes well with analysis provided by other observers who cite consistent and growing profits as more important than market share.
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