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PC Magazine: ‘Progress is Incremental’ in MP3 Players, Besides iPod
Tuesday, October 11th, 2005 at 3:00 PM - by Brad Cook
PC Magazine's Bill Howard has posted an opinion column on what's wrong with the MP3 player industry, aside from Apple's efforts. Saying that "the dark side lured me in," Mr. Howard writes about his purchase of a black iPod nano and talks about incremental progress in that business, aside from the achievements of the market leader.
Sadly," he writes, "the non-Apples had the same access to information on flash-memory pricing trends as Apple did, and some had an equal or even greater ability to negotiate favorable pricing." Mr. Howard then runs down the criteria consumers should consider before buying an MP3 player.
He concludes with these words: "Here's the message to Bose (one company that could give Apple a run for its money), Creative, Dell, HP, Philips, Samsung, Sony, and others -- actually, to the technology industry as a whole: You talk about bold steps and new paradigms, but, in the face of the import onslaught, you've become as timid as the American automakers were in the 1970s."
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