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Podcasting Goes Targeted with "Nanocasting"
Wednesday, September 14th, 2005 at 3:00 PM - by Bryan Chaffin
Jackstreet Media announced the launch of five podcasts today in a category it is calling "Nanocasting." Nanocasting is the company's term for highly targeted podcasting aimed at niche markets. In targeting those niche markets in terms of content, the company is bringing a corporate approach to also delivering equally targeted and niche advertising.
"Nanocasting refers to the programming produced for the most narrowly but clearly defined target audience," said Errol Smith, the founder of Jackstreet Media. "This is the audience that is most interested in the type of programming, and from a marketing standpoint, the audience that is most likely to buy related products."
To that effect, the company has launched five podcasts:
There have been, and continue to be, thousands of corporate-sponsored podcasts to be found through Apple's Podcast Directory, but the idea of finding value in a market of a few thousand, or even a few hundred, is one that turns traditional radio business models on its ears. Jackstreet Media's name for this concept, Nanocasting, could gain traction as the very young industry of podcasting leaves infancy.
You can find more information on the company's approach to this at the Nanocasting Web site.
Dave Hamilton contributed to this article.
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