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News
Pogue: Ringtones Are Digital Ripoff
Thursday, September 13th, 2007 at 4:00 PM - by John Martellaro
Rigtones are a profitable industry, world wide. However, there are some baffling elements to ringtones, and theyre basically a digital ripoff, according to David Pogue at the New York Times on Thursday.
First off, Mr. Pogue had some questions. Is Apples ringtone deal really a bargain? It turns out that it is compared to other mobile carriers. Ringtones from T-Mobile, Sprint and Verizon range from US$2.50 to $3, the user cannot customize them, and incredibly, after a period of time, they die. The user must repurchase. With Apple you pay a buck for the song and own it forever. So Mr. Pogue wanted to know why ring tones are so popular with the other carriers. "Does this not enter the heads of the people who are paying $5 billion a year?" he asked.
The bigger question is the use of the ringtone. "Why must I pay one fee to play it by tapping Play, and a second fee to play it when someone calls my phone? It just makes no sense," Mr. Pogue wondered.
All in all, Mr. Pogue was pleased with Apples handling of the situation. What he wondered about is those music company executives "rubbing their hands together with glee and hoping that their young customers don�t identify the ringtone industry for what it is: a digital ripoff."
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