Roxio announced Roxio Crunch on Tuesday. Crunch is a software application that quickly and easlily converts computer video formats for viewing with the Apple TV. It has a subset of Popcorn’s capabilities and is less expensive.

"Apple TV, iPod and iPhone are part of a new wave of devices that provide consumers with a broader range of options for how and where they enjoy their personal entertainment" said Vito Salvaggio, vice president, Mac Business Unit, Sonic Solutions. "We are pleased to offer consumers an easy way for enjoying all their video content on these exciting new Apple devices."

Roxio Crunch has the following features:

• Converts native QuickTime file formats, such as DV, AVI, MOV, and MPEG-4
• Converts non-QuickTime file formats, such as MPEG-2 and DivX
• Converts DVD movies and discs created with Toast, iDVD, DVD Studio Pro, and other DVD authoring applications
• Offers multiple MPEG-4 and H.264 quality settings tailored for use with Apple TV, iPod, or iPhone
• Automatically adds converted video to iTunes library for easy syncing with Apple devices
• Includes batch video file conversion

Unlike Popcorn, Crunch does not support DVD burning or PSP, DivX player, or 3GP mobile phone support.

Roxio Crunch requires Mac OS X 10.4.9 or later, QuickTime 7.1.5 or later, iTunes 7.1.1 or later and an Apple TV or Video phone. It is priced at US $39.95.