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  • Zooropa

    • 10 out of 10
    • U2
    • This record is perhaps U2's finest hour, yet it has been forgotten as a strange by-product of the ZooTV tour's overload, and is generally regarded by most fans as a poor effort. It is this sentiment t
  • King James Version

    • 4 out of 10
    • Harvey Danger
    • The sophomore effort from Harvey Danger, I was really looking forward to this followup to "Where Have All the Merrymakers Gone?" Unfortunately, "King James Version" failed to deliver any of the bri

  • One Word Extinguisher

    • 8 out of 10
    • Prefuse 73
    • It's an album about a breakup, done with beats instead of mopey lyrics. But the beats are raw, and the emotions are there, even if there aren't many words on top of it. While possibly not Scott Herren
  • Abnormal Anonymous

    • 8 out of 10
    • Congo Norvell
    • Very few albums manage to capture snapshots of a quality of life in the manner that Congo Norvell's sophomore record, "Abnormals Anonymous," does.

      Comparisons to the Velvet Underground are

  • Chicago Transit Authority

    • 10 out of 10
    • Chicago
    • For those of you who don't know, Chicago didn't always suck, and everyone in the band didn't always play a keyboard. When the band started off they were pioneers of rock and jazz fusion, and guita

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SG Cowen’s Consumer Survey ‘Supports Positive View of Halo Effect’

SG Cowen analyst Richard Chu on Tuesday issued an Apple research note obtained by The Mac Observer. In it, he describes the results of a recent survey of more than 1,400 U.S. consumers conducted by SG Cowen. Mr. Chu writes that the results show "evidence of a significant 'halo' effect, which supports the potential for substantial further Mac platform share gains; early indications that the recently announced strategic platform shift to Intel will likely help expand the Mac platform buying share; stronger than expected reservoir of OS X Tiger upgrade appetites; and positive demand dynamics for digital audio players overall and strong share dynamics for iPods in particular."

Mr. Chu sees Apple's domestic and worldwide market shares to rise to 4.6% and 2.8%, respectively, by next year, and to exceed 6% in the United States by fiscal year 2008. This is supported by a large margin of Mac and Windows purchasers who "see the announced shift to the Intel platform as more likely to push their purchase decision in favor of a Mac rather than the other way around. This augurs well for strategic mind share."

He writes that 16% of the survey respondents are more likely to buy a Mac as a result of the move to Intel, compared to 2.7% who felt that the shift made them less likely to purchase a Mac. Regarding Mac OS X v10.4 "Tiger," he says that the survey results show that 13% of the Mac users contacted have upgraded to the new OS while 38% will definitely upgrade in 12-18 months and 33% thinking about it.

He also notes that SG Cowen's consumer survey "also provides strong support for growth in related music spending as a function of a rapidly expanding iPod installed base." Mr. Chu defines "related music spending" as purchases from the iTunes Music Store as well as iPod peripherals. He says that he's assuming US$23-$24 per iPod in such purchases, but "our survey suggests actual spending may be higher by a factor of 5-7X."

Mr. Chu recommends that his clients purchase Apple's stock and said that a fair valuation would be share prices in the low-to-mid $40s. At the close of trading on Tuesday, Apple shares were $38.19, up 0.24% for the day.

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