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Study: 83% of European iPod Owners Don’t Buy Digital Music
Sunday, September 17th, 2006 at 3:00 PM - by Brad Cook
A Jupiter Research study has found that 83% of European iPod owners don't buy digital music, with an average of 20 iTunes tracks purchased annually, while 30% of them use illegal file-sharing networks and 23% listen to legal, Web-based audio files.
However, the European market for digital music should double this year, leading Jupiter analyst Mark Mulligan to tell Reuters: "The model isn't broken, there's just lots of room for improvement. Digital music is really underperforming its potential."
The iTunes Music Stores in Europe have sold approximately 200 million songs since they began rolling out two years ago. Meanwhile, eMusic, which sells legal, DRM-free songs from indie artists, opened in all 25 European Union member countries last week, and ads support music distributed through the peer-to-peer service Qtrax, as well as the forthcoming service SpiralFrog, which already has EMI and Universal Music on board.
Mr. Mulligan said: "Ad-supported is definitely appealing to the under-25s. It is the key way of engaging the younger consumers."
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