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The iPod’s ‘Social Revolution’ Threatens Radio
Sunday, July 31st, 2005 at 3:00 PM - by Brad Cook
"Apple's popular music player, launched in October 2001, has changed not only the way we listen to music, but the way we think about it," writes Susan Whitall for The Detroit News. She describes a local nightclub that lets guest DJs play three tunes from their MP3 players every Wednesday night, noting that users seem more interested in what's on their iPod -- as well as the iPods belonging to friends and even strangers -- than what's on the radio.
Radio consultant Fred Jacobs told Ms. Whitall: "You can either turn away from the iPod/MP3 experience and say 'Wow, this is bad for us, so let's completely ignore it and hope that it doesn't hurt us.' Or you can embrace it, maybe even give them away and offer some things that are completely proprietary, in a very on-demand sort of way."
Ms. Whitall notes that one Detroit rock station has started offering podcasts of interviews hosted in its studio, while other stations have jumped on the "Jack" format bandwagon. "Jack" is a format that calls itself "like an iPod on shuffle" in its ads, literally playing its music from a computer and eschewing a DJ.
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