Support Our Site
Get Better Gear!
- Notability For iPad: Much More Than A Note Taking App from Ginger Labs, Inc, US$0.99
- Scosche’s RH656m Headphones With Microphone Are Wonderful from Scosche, US$129.99
- IPEVO’s Typi Folio Case & Keyboard for iPad is First-rate from IPEVO, US$79.99
- Scosche’s boomSTREAM BT Speaker: Features & Compromises from Scosche, US$99.95
- FX Photo Studio HD: iPad Painting of Effects Made Easy from MacPhun LLC, US1.99
Top 5 Free Apps
iTunes New Music Releases
Top 5 Paid Apps
Discover New Music
Every Day: The Best of the Verve Years
- Joe Williams
- Joe Williams was Figure Two in my three-man education in singing. A brilliant vocalist, scatter, and interpreter of jazz and blues, Williams produces music that's totally unique, yet sounds so effortl
- Weather Report
- This is Weather Reports quintessential line-up captured live. Jaco Pastorious and Peter Erskine join Wayne Shorter and, of course, Joe Zawinul to create this masterpiece.
- Brian Eno
- In his first proper solo release since 1996's relatively cold "The Drop," Brian Eno has constructed a whimsical and ecclectic masterpiece which is arguably one of the year's strongest records thus fa
- The Stooges
Another pillar of my musical foundations, The Stooges' first album is one those records whose influence far outweighed its popularity. Like The Velvet Underground & Nico, hordes of people wh
Live at the Magic Bag, Ferndale, MI
- Supersuckers
- Man, there's nothing like good, old fashioned, rock and roll... add a bit of industry resentment to that with a double-shot of cynicism, and you get one of the best "new" rock bands going. This album
Reader Specials
Visit Deals On The Web for the best deals on all consumer electronics, iPods, and more!
News
iPod and iTunes Good News for Broadcast Television
Sunday, October 16th, 2005 at 3:00 PM - by Jeff Gamet
Broadcasters and advertisers are optimistic about the potential for commercial free television shows available through the iTunes Music Store, according to a TVWeek story. Downloadable versions of TV shows have the potential to drive up viewership of prime time broadcast shows, and paid product placement in shows may rise, too.
The Video on Demand (VOD) market, which Apple is positioned to dominate, has the potential to draw new viewers to serialized programs like "Desperate Housewives" and "Lost," since it's easier to catch up on plot lines. The more viewers a show has, the greater the value of product placement.
Rino Scanzoni, chief investment officer at Mediaedge:cia commented "The more opportunity you give people to stay with it and stay engaged, the larger your overall audience is going to be, so I think it's actually positive for the broadcast advertiser."
The new iPod is a great platform for delivering television shows, although the screen is seen by some as too small for feature length movies. The portability makes it easy for viewers to carry their favorite shows with them, and view later when it's convenient.
The commercial free status of VOD programming could eventually change, however. As the medium changes, advertisers may push for some type of basic advertising, possibly 15 or 30 second spots before a show.
Recent Headlines
- Reading, Writing, & Saving the World
- Free Retro Gaming for iOS - Activision’s Kaboom!
- Apple Adds Chomp Bits to iOS 6 App Store Discovery
- Notability For iPad: Much More Than A Note Taking App
- Scosche’s RH656m Headphones With Microphone Are Wonderful
- Tim Cook & Larry Page Reportedly Discuss Patents
- Analysis: Amazon Kindle Fire Sold Out, Kindle Fire 2 Pic Leaked
Post Your Comments