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Release Date: August 05, 2009
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Release Date: September 29, 2009
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Release Date: August 25, 2009

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Discover New Music

  • How to Dismantle an Atomic Bomb

    • 6 out of 10
    • U2
    • U2's latest entry is a mostly underwhelming collection of songs that does very little to sound any different from its equally pedestrian predecessor, 2000's "All That You Can't Leave Behind." While

  • Aretha Sings the Blues

    • 6 out of 10
    • Aretha Franklin
    • While she didn't always have the best taste in song selection, Aretha Franklin is a must-study for anyone with interest in the human voice. She has the kind of powerful, recklessly passionate deliv

  • Is This It

    • 10 out of 10
    • The Strokes
    • The Strokes set the music world on fire with this 2001 album, with headlines declaring that the New York band was here to save Rock and Roll. While the band hasn't made as much of a splash since t

  • Bowie at Beeb: Best of BBC Radio 68-72

    • 10 out of 10
    • David Bowie
    • The companion CD to a BBC television concert, BBC Radio Theatre has some of the best renditions of many of Bowie's best songs throughout his career. "I'm Afraid of Americans" is substantial

  • The Stooges

    • 8 out of 10
    • The Stooges
    • Another pillar of my musical foundations, The Stooges' first album is one those records whose influence far outweighed its popularity. Like The Velvet Underground & Nico, hordes of people wh

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News

iTunes Changing TV Habits of 20-Somethings

Younger TV viewers, on the run, with irregular schedules are embracing iTunes TV. That has caused a disparity between iTunes TV rankings and those for traditional appointment TV, according to Macenstein.

"For instance, the TV show Lost, once a media darling, has struggled this season, and often does not make it into the top 20 shows of the week. However, Lost does consistently well in the iTunes rankings, and this week occupies slots 1, 4, and 17 as of this writing. Battlestar Galactica (iTunes ranked 3, and 11) and South Park (iTunes ranked 7, 8, and 12) both fail to crack the Top 20 cable shows each week," the story said.


This is apparently happening because younger viewers, primarily college students, are finding the "On demand" viewing much more compatible with their schedules. A student at Illinois State explained, "Most of my friends and I actually end up waiting for the DVD box sets of a show to come out, and then we watch them in marathon sit-down sessions. We don�t have the kind of schedules where we can dedicate a specific block of time every week and say we�ll be there [to watch a show]."

In terms of a TiVo, a device traditionally used for time shifting, it has the disadvantage that it's not very portable like the video iPod. "At home my parents have Tivo,� said Mark, also at Illinois. "We kind of use iTunes as a Tivo substitute here, we all put in money towards a season, and then we watch the shows together when we get a chance."

That iPod portability seems to be the key. Sara, a student at Rutgers summed it up, "I�ve gotten used to watching shows on the tiny screen in bed or even walking between classes. It�s pretty cool."

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