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News
Guba CEO: Pro Video is the Future
Wednesday, September 6th, 2006 at 3:00 PM - by Brad Cook
Guba CEO Thomas McInerney recently told IDG that the future of Internet video lies with professional content, noting: "You can monetize professional content by running advertising but I think it will be quite difficult to add advertising to user-generated video." He added that checking all of that content for copyright infringement also adds to the difficulty, making it tougher to make money off user-uploaded video.
Guba originally launched as a site that pulled video from Usenet newsgroups and started offering movies from Warner Bros. and Sony Pictures this summer. The DRM-locked (digital rights management) video can be purchased or rented for a 24-hour period. Prices are US$9.99 to own a movie and $0.99 to rent one.
Such Web sites as YouTube and MySpace have obviously shown how popular online video can be, causing the studios to "wake up and realize they need to get online," explained Mr. McInerney. He said that he "can't help but think [YouTube] will run into trouble with copyright," and he doesn't expect iTunes to ever add user-generated content.
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