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iPhone
This Is Not The Papa John’s iPhone App You’re Looking For
Monday, May 4th, 2009 at 4:27 PM - by Bryan Chaffin
Pizza chain Papa John's has a bit of egg on its collective face, as its executives apparently don't know an iPhone app from a bad mobile-optimized Web page. Online Media Daily reported last week that Papa Johns marketing executive Jim McDonnell told the OMMA Mobile conference that his company had been disappointed with its iPhone app. The problem, of course, is that the company doesn't have one.
Mr. McDonnell said his company had developed an iPhone app after seeing every other business make a rush for iPhone gold. "So far," he said in reference to that app, "we haven't seen anything that really delivers for us as well as mobile display advertising."
The folks at ReadWriteWeb did some research and found that the problem with the Papa John's iPhone app is that it doesn't exist. The "app" Mr. McDonnell was complaining about is nothing more than a mobile-optimized Web page that shows Papa John's locations and offers shortcuts to the un-optimized portions of the rest of the site.
Oops.
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