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News
Americans Remain Ignorant of HDTV Basics
Tuesday, January 23rd, 2007 at 2:00 PM - by John Martellaro
One third of HDTV buyers who aren't HD subscribers are not aware that they need to subscribe to an HD service to fully exploit their HDTV. And 61 percent of those non-subscribers believe that HD quality is the same as DVD picture quality. That was the finding of the Cable & Telecommunications Association for Marketing (CTAM) in December 2006 and reported at Yahoo Finance on Monday.
"It's surprising the number of Americans who are investing in high-end HDTV sets who aren't getting true high-definition channels," said Char Beales, President and CEO of CTAM.
iPO found that a CTAM study conducted in July 2006 revealed that Canadian customers are in the same boat. In that study, it was shown that while about 22 percent of Canadians own an HDTV, only 14 percent of those owners possessed the required set top box to actually receive an HDTV signal.
For many HDTV buyers this holiday season, a new HDTV was merely a new TV.
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