Support Our Site
Get Better Gear!
- Theodolite App for iOS is Breathtaking from Hunter Research and Technology, US$3.99 (Pro and HD versions)
- Akron’s TAB802 Table Mount For iPad Is Sturdy from Akron, US$99.95
- Dinosaurs Roar to Life on the iPad with Stephen Fry from M58959 Studios, US$14.95
- Poldera’s iKeep Holds Your iPhone Close from Poldera LLC, US$19.99
- Mediadevil’s Easyscreen Screen iPad Protector Is Unusual from Mediadevil, £16.97 (US$22.09)
Premier Sponsors
Top 5 Free Apps
iTunes New Music Releases
Top 5 Paid Apps
Discover New Music
- Bumblebeez 81
Part white rap, part alternative, part pop, and part rock, the Bumblebeez grabbed a hold of me with "Pony Ride," and didn't let go.
This group does a marvelous job of moving seamlessly be
Live at the Magic Bag, Ferndale, MI
- Supersuckers
- Man, there's nothing like good, old fashioned, rock and roll... add a bit of industry resentment to that with a double-shot of cynicism, and you get one of the best "new" rock bands going. This album
- R.E.M.
- In the long series of R.E.M.'s evolution, this album (finally?) showcases their ability to capture on tape what had been happening in the live for years: heartfelt, sweat-filled performances that just
- Nine Inch Nails
- For years I wanted to make music that sounded like something between Love and Rockets and Ministry. In 1989, Trent Reznor beat me to it with this genre-defining album, and it smacked me upside the hea
- The Damned
- Punk rock is mostly associated with three chords and a bad attitude, but the Damned were one of the few bands of the era bent on bringing musicianship and a good sense of humor to the scene. And while
Reader Specials
Visit Deals On The Web for the best deals on all consumer electronics, iPods, and more!
News
Apple Has No Plans for iPod Ads, But Marketers Still Want to Reach Those Users
Sunday, July 31st, 2005 at 3:00 PM - by Brad Cook
"Music fans may bemoan the crumbling boundary between commercials and song-making," writes Michele Gershberg in a recent Reuters article, "but there's more to come in an industry turned on its head by portable digital music players like the fast-selling iPod." She cites Burger King's "Coq Roq" band, which was created to sell a new product for the fast food chain, as an example of that. Another one is Radio Disney's plan to sell the songs on its playlist through iTunes, "connecting its brand more closely to singers popular with kids," Ms. Gershberg writes.
Podcasts could provide a new avenue for advertising, but Craig Davis, chief creative officer at ad agency JWT Worldwide, told Ms. Gershberg that "to interrupt and intrude on [using an iPod] with advertising would be pretty unwelcome."
On the other hand, Budweiser has found a way around that by sponsoring unsigned artists with its "True Music" campaign. One of those bands just signed a record deal, and Budweiser could incorporate it back into its advertising, "if they get big enough and they have the audience," Anheuser-Busch sports and entertainment marketing head Tim Schoen told Ms. Gershberg.
Recent Headlines
- Theodolite App for iOS is Breathtaking
- Forum Poll: Are You Planning on Buying a New iPad?
- Apple Highlights Siri in Two New iPhone 4S Ads
- Canaccord: Apple Claims 80% of Q4 Mobile Handset Profits
- Apple Planning March iPad 3 Announcement
- Microsoft Echos Apple’s Call for FRAND Standards
- Air Force Might Replace Manuals with 18,000 iPads
Post Your Comments