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- Texas Tea for the iPhone and iPod touch from Snakehead Software, $1.99
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- iSkin solo, solo FX, and solo FX SE iPhone cases from iSkin, US$29.99 (solo); $32.99 (solo FX); $34.99 (solo FX SE)
- MobiValet from MobiValet, US$24.99 - $49.99
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Discover New Music
- World Party
- Goldfrapp
On their latest CD, Supernature, Goldfrapp has put together a successful mix of 1980-era New Romanticism, German cabaret, and T. Rex glam that leaves you riveted even through the album's lulls. It's a great amalgam that sounds current without sounding at all dated.
- Nine Inch Nails
- For years I wanted to make music that sounded like something between Love and Rockets and Ministry. In 1989, Trent Reznor beat me to it with this genre-defining album, and it smacked me upside the hea
Bowie at Beeb: Best of BBC Radio 68-72
- David Bowie
The companion CD to a BBC television concert, BBC Radio Theatre has some of the best renditions of many of Bowie's best songs throughout his career. "I'm Afraid of Americans" is substantial
- Cake
Pressure Chief, Cake's latest album, didn't immediately grab me. In fact, it took perhaps half a dozen listens before I started truly enjoying it. Any
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News
Apple Has No Plans for iPod Ads, But Marketers Still Want to Reach Those Users
Sunday, July 31st, 2005 at 3:00 PM - by Brad Cook
"Music fans may bemoan the crumbling boundary between commercials and song-making," writes Michele Gershberg in a recent Reuters article, "but there's more to come in an industry turned on its head by portable digital music players like the fast-selling iPod." She cites Burger King's "Coq Roq" band, which was created to sell a new product for the fast food chain, as an example of that. Another one is Radio Disney's plan to sell the songs on its playlist through iTunes, "connecting its brand more closely to singers popular with kids," Ms. Gershberg writes.
Podcasts could provide a new avenue for advertising, but Craig Davis, chief creative officer at ad agency JWT Worldwide, told Ms. Gershberg that "to interrupt and intrude on [using an iPod] with advertising would be pretty unwelcome."
On the other hand, Budweiser has found a way around that by sponsoring unsigned artists with its "True Music" campaign. One of those bands just signed a record deal, and Budweiser could incorporate it back into its advertising, "if they get big enough and they have the audience," Anheuser-Busch sports and entertainment marketing head Tim Schoen told Ms. Gershberg.
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