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News
BW: Microsoft Exec Not Impressed with 6.9M iPhone Sales
Wednesday, October 22nd, 2008 at 4:00 PM - by John Martellaro
Robbie Bach, head of Microsoft’s Entertainment & Devices Division, was less than blown away by Apple’s announcement on Tuesday that they sold 6.9 million iPhones last quarter, according to Peter Burrows at BusinessWeek on Wednesday.
 Robbie Bach |
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Apple actually outsold the RIM BlackBerry for the first time in a quarter since the iPhone launched on June 30, 2007. "Apple had a big launch of a new product, and they launched at scale in a lot of new countries with a lot of new [wireless] operators. This quarter, RIM is having its big launch, and at some point we’ll have our big launch. We’ll have to see where things normalize" [for Apple], Mr. Bach said.
Mr. Bach went on to point out that the Apple iPhone isn’t "about choice." Mr. Burrow’s didn’t disagree with that assessment, but left unsaid was that the iPhone is also about something that works in a world where great choice leads to great difficulties.
What Mr. Burrows did say was that while Mr. Bach suggested that the iPhone sales were a flash in the pan and we’ll have to wait for sales to "normalize," the feeling he had was that the iPhone is just beginning to take off.
While Microsoft executives wisely take a nonchalant approach to Apple’s success, Microsoft behind the scenes certainly is not these days.
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