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NBC Moves From iTunes to Amazon
Tuesday, September 4th, 2007 at 4:00 PM - by Jeff Gamet
NBC executives decided last week not to renew the company’s contract with the iTunes Store, and Apple countered by dropping the network’s lineup before the current contract ran out. Now NBC is expanding its relationship with Amazon by offering its shows through the online retailer’s Unbox service, according to The New York Times.
Amazon agreed to NBC’s demand for more flexible pricing -- something Apple refused to do. While final pricing for NBC’s TV shows has not been set yet, Unbox will offer 30 percent discounts for customers that purchase a complete season. Depending on how NBC’s deal with Amazon works out, individual shows could cost more than the US$1.99 at the iTunes Store.
The popularity of Amazon’s Unbox trails far behind Apple’s iTunes Store, so NBC may be giving the service a much needed shot in the arm. Unbox’s reliability issues, however, coupled with a lack of iPod support, could still hamper the service’s popularity.
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