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Release Date: August 05, 2009
Genre: Games
Release Date: May 22, 2009
Genre: Games
Release Date: August 29, 2009
Genre: Games
Release Date: March 27, 2009
Release Date: August 07, 2009

iTunes New Music Releases

Release Date: September 29, 2009
Genre: Rock
Release Date: September 20, 2009
Release Date: September 15, 2009
Release Date: August 25, 2009
Genre: Rock
Release Date: August 25, 2009

Top 5 Paid Apps

Release Date: April 22, 2009
StickWars $0.99
Release Date: March 31, 2009
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Bloons $0.99
Release Date: April 05, 2009
Genre: Games

Discover New Music

  • The Wall (Deluxe Packaging Digitally Remastered)

    • 10 out of 10
    • Pink Floyd
    • Okay, someone had to say it, and though others on the iPO staff are more qualified to review this album, I decided the time was now. This is the quintessential concept album. Though others came before
  • Zooropa

    • 10 out of 10
    • U2
    • This record is perhaps U2's finest hour, yet it has been forgotten as a strange by-product of the ZooTV tour's overload, and is generally regarded by most fans as a poor effort. It is this sentiment t
  • Bowie at Beeb: Best of BBC Radio 68-72

    • 10 out of 10
    • David Bowie
    • The companion CD to a BBC television concert, BBC Radio Theatre has some of the best renditions of many of Bowie's best songs throughout his career. "I'm Afraid of Americans" is substantial

  • Perverse

    • 8 out of 10
    • Jesus Jones
    • When you think of Jesus Jones, chances are you can't remember them at all, or you vaguely remember "Right Here, Right Now" because it has been use

  • Whatever People Say I Am, That's What I'm Not

    • 8 out of 10
    • Arctic Monkeys
    • Get on your dancing shoes
      You sexy little swine

      -Arctic

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News

Advertisers Look to Infiltrate Video iPod

As downloadable video increases in popularity, advertisers are trying to figure out how to put their pitches in front of as many eyeballs as possible. "It's a lot of trial and error," a global marketing director for General Motors told the Wall Street Journal's Suzanne Vranica (subscription required).

While TV shows available on the iTunes Music Store are commercial-free, some companies are tacking recycled ads onto video podcasts while others are turning their pitches into content that can be watched on its own. As an example of the former, Ms. Vranica cited Nintendo placing a videogame ad at the beginning of GrindTV.com's video podcasts.

As an example of the latter, Ms. Vranica turned to Anheuser-Busch, which has created mini-documentaries that feature Ted Ferguson, who appears in TV ads that show him performing such "stunts" as staying at work five minutes past five o'clock on a Friday. Marlene Coulis, vice-president of brand management at the brewer, said that the clips have been downloaded over 10,000 times since they debuted in mid-December.

The company plans on advertising during the Super Bowl, and Ms. Coulis said that those commercials will be available for download shortly after they air. She believes that they can be enjoyed on their own, "so long as they are entertaining enough."

A media services firm representative told Ms. Vranica: "Consumers have agreed to download your messaging -- they are agreeing to transact with you -- you have to be subtle and stop being used-car salesmen."

Thanks to iLounge for the link.

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