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Apple’s Four Rotten Decisions
Thursday, September 20th, 2007 at 4:00 PM - by .(JavaScript must be enabled to view this email address)
Apple is known for "Thinking Different," generating huge customer loyalty and doing the right thing. Recently, however, Apple has made four really bad decisions, according to Jeremy Horwitz at iLounge on Thursday.
While Apple did the right think fighting the greedy record labels, stood up to NBC, and gave its iPhone early adopters US$100 in store credit, Apple has taken some actions lately that have angered its customers and taken on Microsoftian tones. Jeremy Horwitz listed them:
1. Apple has broken many of the "Made for iPod" accessories with video output. "Accessory makers have suggested that Apple is attempting to take control -- and extra profits -- on third-party video accessories..." Mr. Horwitz wrote.
2. People who purchased iPod Games have learned they’ll have to buy them again for the new iPods.
3. Some customers had problems with the display of their iPod touch. When customers tried to return them as defective, Apple denied the problem and charged a restocking fee.
4. Apple is double charging customers to turn songs they’ve paid for into ringtones. They’ve also blocked customers from using their own. Customers get cranky about their ringtones, and Apple’s action was not welcome.
"Will Apple take the appropriate steps to satisfy its iPod, iPhone, and iTunes Store customers, or will it continue to engage in the same sorts of user-antagonistic practices that eventually earned Microsoft widespread scorn, consumer lawsuits, and international governmental intervention? Like you, we’ll be watching to see what happens, and hoping Apple quickly does right by its biggest supporters," Mr. Horwitz concluded.
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