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It’s Official: Teens Dis Zune
Sunday, November 26th, 2006 at 2:00 PM - by Bryan Chaffin
The data set may be small, but according to a CNBC report on what's hot for 15 year olds, Apple's iPod is (still) in, while Microsoft's new Zune is a no-show. The 120 second segment followed five teen girls around a mall to see what they were interested in buying (or getting) for holiday presents, and iPod was pronounced "the hottest accessory this season."
Indeed, Apple's iPod was featured heavily in the spot, complete with a look at Apple's stock performance over the past five years (Think Up). Each of the girls in the article had an older iPod, and was interested in either a new iPod nano or shuffle.
When asked about Microsoft's Zune, one teen said, "I just think everyone's too into iPod. I don't think anyone's going to switch over to Zune."
Data from Amazon.com might back up that notion, too. As of this writing, Apple holds 10 of the top 25 most popular electronics items at the online retail giant -- including #1, #2, and #3 -- while Microsoft's Zune comes in at a distant #76, seven places behind the Apple iPod Home/Travel Charger.
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