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The Register: ‘iPod Fails to Impress South Koreans’
Wednesday, August 10th, 2005 at 3:00 PM - by Brad Cook
The Register's Tony Smith on Thursday reported that Apple's share of the MP3 player market in South Korea is 1.8%, which places it 13th in that country. In contrast, iRiver leads the way with 35% of the market while Samsung holds 14%. The numbers were assembled by the Korean subsidiary of market analysis firm GfK, which counts actual purchases by consumers instead of shipments to retailers.
According to Mr. Smith, Apple's failure to latch on in South Korea is "unsurprising given the differences between local music players and Apple's. It's generally held that the Mac maker's minimalist approach to design and, arguably, functionality plays better with Western audiences than South Korean firms' preference for machines crammed with features and sporting a mass of controls and coloured lights."
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