"}

Get Better Gear!

Premier Sponsors

TechRestore

Other World Computing

Top 5 Free Apps

Release Date: August 05, 2009
Genre: Games
Release Date: May 22, 2009
Genre: Games
Release Date: August 29, 2009
Genre: Games
Release Date: March 27, 2009
Release Date: August 07, 2009

iTunes New Music Releases

Release Date: September 29, 2009
Genre: Rock
Release Date: September 20, 2009
Release Date: September 15, 2009
Release Date: August 25, 2009
Genre: Rock
Release Date: August 25, 2009

Top 5 Paid Apps

Release Date: April 22, 2009
StickWars $0.99
Release Date: March 31, 2009
Genre: Games
Bloons $0.99
Release Date: April 05, 2009
Genre: Games

Discover New Music

  • Another Day on Earth

    • 10 out of 10
    • Brian Eno
    • In his first proper solo release since 1996's relatively cold "The Drop," Brian Eno has constructed a whimsical and ecclectic masterpiece which is arguably one of the year's strongest records thus fa
  • War of the Worlds

    • 10 out of 10
    • Jeff Wayne
    • With the new movie adaptation of H.G Wells' classic Sci Fi invasion tale, War of the Worlds, currently on theater screens everywhere, there's new interest in Jeff Wayne's rock opera version, and it is
  • Hello

    • 8 out of 10
    • Poe
    • Poe rocked my world with "Angry Johnny" (I want to kill you/I want to blow you/Away) and "Trigger Happy Jack" (Trigger Happy Jack/ You're gonna blow/But I'm gonna get off/Before you go), as powe

  • Rock Spectacle

    • 8 out of 10
    • Barenaked Ladies
    • These guys know how to put on a live show, and whomever recorded this knows how to capture one. Rock Spectacle is one of the warmest-sounding recordings I've ever heard, and totally fills a room at a
  • Gimme Fiction

    • 10 out of 10
    • Spoon
    • Gimme Fiction by Spoon is a terrific album by an Austin band that I was lucky enough to catch on an Austin radio station during a Christmas visit.

Reader Specials

Visit Deals On The Web for the best deals on all consumer electronics, iPods, and more!

News

Why Apple Must Sell a Cell Phone

A lot has been written about the rumored Apple cell phone. Even so, one must soberly consider that maybe, just maybe, that's not in Apple's plans. Yet, considering the present situation, Apple must now do so according to an article at Information Week published Thursday.

The author brought up an important point in his recollection of a General Electric customer survey years ago. "...General Electric was looking at the popcorn maker market, and comissioned (sic) a consumer survey to find out what people thought about the existing products. Surprisingly, GE's own popcorn maker came out on top in areas like reliabiilty and customer satisfaction. The surprising part -- GE didn't actually sell any popcorn makers yet. Instead, consumers had formed strong associations with the GE brand, and had projected those features onto a non-existent product."

The conclusion was that all the best thoughts about what a cell phone should be are being projected onto Apple. Apple, essentially, is now synonymous with the best cell phone ever designed, even though the product doesn't exist.

And that's why the author thinks that Apple just ought to sell a cell phone anyway. "Apple fans are notorious cheerleaders, so even if the phones only had one button and tended to explode after four hours of continued use, there would still be fans out there praising its curves and colors."

Post Your Comments

  Remember Me  Forgot your password?

Not a member? Register now. You can post comments without logging in, but they'll show up as a "guest" post.

Commenting is not available in this section entry.