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iTunes Store Gets “Digital 45s”

 Apple is bringing the spirit of 45 rpm records to the iTunes Store with its new D45 song bundles. The D45 sets include two popular tracks each from artists such as Prince, The Cars, R.E.M., Marvin Gaye, and Megadeth for less than it costs to buy the tracks individually.

The iTunes Store D45 page states "The vinyl 45 rpm record once ruled jukeboxes and helped bring artists into the hands of true music fans. It was smaller and cheaper than full-length, featuring two top-notch tunes for a great price. iTunes is bringing this concept into a new age with D45s -- two great tracks at an equally great price. Get exclusive songs or grab the latest music from your favorites."

Apple plans to offer exclusive songs as D45s, too. D45 pricing ranges from US$1.49 up to $1.99.

1 comments from the community.

You can post your own below.

FarmerBob said:

45’s were also “cut hotter”, the recordings were louder and had more dynamics than the same cut on an LP. It was a sales tactic to “enliven” the cut and make it more appealing. Are the iTunes cuts “hotter” or louder with more dynamics than their LP equals? Digital music is flatter than vinyl, that’s why vinyl is making a come back, DJ’s still use and record companies are still pressing “club cuts” or 12” 45’s.

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