Support Our Site
Get Better Gear!
- Theodolite App for iOS is Breathtaking from Hunter Research and Technology, US$3.99 (Pro and HD versions)
- Akron’s TAB802 Table Mount For iPad Is Sturdy from Akron, US$99.95
- Dinosaurs Roar to Life on the iPad with Stephen Fry from M58959 Studios, US$14.95
- Poldera’s iKeep Holds Your iPhone Close from Poldera LLC, US$19.99
- Mediadevil’s Easyscreen Screen iPad Protector Is Unusual from Mediadevil, £16.97 (US$22.09)
Premier Sponsors
Top 5 Free Apps
iTunes New Music Releases
Top 5 Paid Apps
Discover New Music
- U2
- This record is perhaps U2's finest hour, yet it has been forgotten as a strange by-product of the ZooTV tour's overload, and is generally regarded by most fans as a poor effort. It is this sentiment t
Every Day: The Best of the Verve Years
- Joe Williams
- Joe Williams was Figure Two in my three-man education in singing. A brilliant vocalist, scatter, and interpreter of jazz and blues, Williams produces music that's totally unique, yet sounds so effortl
- Poe
Poe rocked my world with "Angry Johnny" (I want to kill you/I want to blow you/Away) and "Trigger Happy Jack" (Trigger Happy Jack/ You're gonna blow/But I'm gonna get off/Before you go), as powe
- Asylum Street Spankers
The Asylum Street Spankers are...well...The Spankers. Hailing from Austin, where I saw them live dozens of times, the band played entirely acousti
- Cake
Pressure Chief, Cake's latest album, didn't immediately grab me. In fact, it took perhaps half a dozen listens before I started truly enjoying it. Any
Reader Specials
Visit Deals On The Web for the best deals on all consumer electronics, iPods, and more!
News
Hulu Starts Strong, Attracts Viewers, Limits Commercials
Monday, September 29th, 2008 at 4:00 PM - by John Martellaro
Hulu is off to a strong start according to BusinessWeek. Viewers are comfortable with long duration content, the limited commercials and 4,000 hours of content posted to date. While not making a lot of money yet, the service is doing far better than early critics predicted.
The joint project between FOX/News Corp and NBC/Universal to provide online TV content is now attracting millions of viewers with its well crafted PC and Mac interface.
 hulu.com |
|---|
One big gamble was limiting commercials to just a few minutes per hour -- or at the start of the show. Broadcast TV has up to 16 minutes of commercials per hour. The other gamble was whether viewers aged 18-44 would be comfortable with long-form video online on their computer, an idea criticized early by YouTube apologists. They are.
In addition, viewers can vote on whether they like the commercials, and the system can tailor itself to the viewer’s interests. That information, with personal identity held private, is then passed on to advertisers. In addition, Hulu struck early agreements with portals like AOL, Comcast, MSN and Yahoo!. Hulu is expected to exceed 100 million viewers for the second month in a row.
CEO Jason Kilar hasn’t said that Hulu is yet making money, but it’s "well ahead of plan," he said. With a solid PC and Mac interface, limited commercials, and viewers seeing only the ads they like, Hulu is off to a great start. The challenge now is to make money.
Recent Headlines
- OnLive Desktop: Windows & Office on Your iPad
- Battle Pocket Bulge With The Hint for iPhone
- Theodolite App for iOS is Breathtaking
- Forum Poll: Are You Planning on Buying a New iPad?
- Apple Highlights Siri in Two New iPhone 4S Ads
- Canaccord: Apple Claims 80% of Q4 Mobile Handset Profits
- Apple Planning March iPad 3 Announcement
Post Your Comments