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News
Microsoft Confirms it Originated iPod Box Parody Video
Monday, March 13th, 2006 at 2:00 PM - by Brad Cook
Microsoft spokesman Tom Pilla on Tuesday confirmed with iPod Observer that his company initiated the creation of the iPod packaging parody video that was first reported last month. "It was an internal-only video clip commissioned by our packaging [team] to humorously highlight the challenges we have faced RE: packaging and to educate marketers here about the pitfalls of packaging/branding," he said via e-mail.
The video, which surfaced on You Tube but has since been removed and can now be found on Google Video, pokes fun at Microsoft's tendency toward cluttered packaging by imagining how the company would have designed the box for the original iPod. Where Apple's design is sparse, Microsoft's final creation is full of so many stickers and other information that the photo of the MP3 player can be barely seen.
Mr. Pilla noted: "While MS did not release the video, it's natural to share funny things with friends. So while we didn't publicly share the video, it was shared with appropriate teams internally. We're happy to see others enjoy the laugh as well."
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3/14/06, 2:51 PM EST: Updated with link to clip at Google Video. Thanks to iPod Observer reader DeepDish.
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