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Movie Studios Push DRM Issues with Apple
Tuesday, November 28th, 2006 at 2:00 PM - by Jeff Gamet
Several movie studios are negotiating with Apple Computer to add their films to the iTunes Store, but are pressuring for tighter digital rights management controls. FT.com reports that Universal, 20th Century Fox, Paramount and Warner Bros. are all in talks with Apple.
The studios have been negotiating with Apple for several months, and the hurdle they are trying to get over now is to get more restrictive licensing added to downloaded movies. Specifically, they want Apple to further limit the number of computers a downloaded movie can be played on.
One studio executive commented "We're very willing to do a deal but we're keen to get some concessions from Apple that will account for the differences between the value of music and television content and feature film content."
Currently, Apple allows iTunes Store customers to authorize up to five different computers to play purchased music, videos, TV shows and movies.
Apple has not commented on the status of the negotiations, or the likelihood that it will change its FairPlay copy protection to please the movie makers.
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