Apple plans to keep App Store content on the straight and narrow, which means applications like Hottest Girls aren't welcome. The iPhone and iPod touch app displays photos of scantily clad models, but disappeared from the App Store shortly after its models dropped their tops.

Apple was OK with the application when the models were dressed in skimpy bikinis and lingerie, but drew the line when the models switched to their birthday suits.

Apple told CNN that it "will not distribute applications that contain inappropriate content, such as pornography. The developer of this application added inappropriate content directly from their server after the application had been approved and distributed, and after the developer had subsequently been asked to remove some offensive content."

The company added "This was a direct violation of the terms of the iPhone Developer Program. The application is no longer available on the App Store."

The message Apple seems to be sending to developers by yanking Hottest Girls is that they need to keep their apps PG-13 -- NC-17 is right out.

While some App Store shoppers are lauding Apple for keeping Hottest Girl and similar apps out of the store, others see the move as an attempt for the company to impose prudish standards on adults that are capable deciding which body parts they look at. Ultimately, it appears that the policy of keeping naughty bits out of the App Store will remain a controversial topic for users that want to see a little as well as those that are trying to cover them up.